{"id":101471,"date":"2017-10-16T11:00:38","date_gmt":"2017-10-16T05:30:38","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=101471"},"modified":"2018-05-11T17:01:47","modified_gmt":"2018-05-11T11:31:47","slug":"digital-marketing-ads","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/digital-marketing-ads\/","title":{"rendered":"How to Create Most Compelling Digital Marketing Ads?"},"content":{"rendered":"

\u201cNobody reads ads. People read what interests them, and sometimes it\u2019s an ad.\u201d<\/i>
\n \u00a0 \u00a0 \u00a0-Howard Luck Gossage<\/em><\/p>\n

\"Digital
Traditional form of marketing<\/figcaption><\/figure>\n

The above quote from Advertising Innovator Howard Luck Gossage beautifully captures the dilemma of a marketer. Customers are not looking for ads, they are looking for interesting stuff like movies, sports, daily serials, news, information about friends or relatives etc. A marketer job is to be present at the right time & place with a communication which is original, relevant, eye-catching & prompts a user action. Traditionally, marketers had mass advertising option like newspapers, magazines, radio & TV. The biggest challenge with mass media channels was inability to target specific consumers hence a lot of money spent on advertising went down the drain. Digital Marketing Ads has solved for this & provides ample opportunities for reaching out to relevant audience online.<\/p>\n

Digital Marketing or Digital Advertising provides razor-sharp targeting techniques but the effectiveness of any campaign is determined by how the user reacts to Digital Marketing Ads. With the evolution of Digital Marketing over last decade the formats of Digital Marketing Ads have also evolved.<\/p>\n

<\/span>Types of Digital Marketing Ads<\/span><\/h2>\n

Digital Marketing Ads can be broadly classified into following three buckets:<\/p>\n