{"id":104277,"date":"2017-11-22T10:00:52","date_gmt":"2017-11-22T04:30:52","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=104277"},"modified":"2026-03-03T13:28:27","modified_gmt":"2026-03-03T07:58:27","slug":"google-analytics-interview-questions-answers","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/google-analytics-interview-questions-answers\/","title":{"rendered":"Top 10 Google Analytics Interview Questions & Answers"},"content":{"rendered":"

If you ask what is the one factor which differentiates traditional marketing from digital marketing, then it is \u201cMeasurement\u201d – the power to measure each marketing campaign and the ability to measure the ROI. The backbone for the success of digital marketing is web analytics and Google has an influencing role in this aspect of \u201cGoogle Analytics\u201d. This justifies the demand for Google Analytics professionals<\/a> in the industry.<\/p>\n

Though there is a huge demand, the supply isn\u2019t up to the mark. But this doesn\u2019t make getting Google Analytics Jobs<\/a> any easy. The bar of Google Analytics interview questions is rising day by day. Companies look for a very capable and knowledgeable candidate considering the criticality and importance of the job role.<\/p>\n

\"Google
Interview<\/figcaption><\/figure>\n

<\/span>Top 10 Google Analytics Interview Questions & Answers<\/span><\/h2>\n

This blog consists of the most important and latest Google Analytics interview questions and answers right from basics to advanced level. Read on to unleash the treasure of Google Analytics and become a Google Analytics Expert<\/a>.<\/p>\n

<\/span>#1. What is Google Analytics? What is the importance of analytics in Digital Marketing?<\/span><\/span><\/h3>\n

Ans)\u00a0<\/strong>Google Analytics is a free web analytics platform obtainable to all Google account holders. This tool aids in tracking the users’ various behavior on a website in the form of a report and also attributes the user’s source effectively. Google launched the product back in 2005 after acquiring Urchin software. Along with the free version, there are two additional versions available; Google Analytics 360 and Google Analytics for Mobile Apps.<\/p>\n

Digital Marketing stands out from traditional marketing due to the reason; the ability to track and measure the performance of every campaign. This feature makes digital marketing very powerful and Google Analytics being the free platform is an aid for companies.<\/p>\n

<\/span>#2. Explain Property & Views in Google Analytics. What is their significance?<\/span><\/span><\/h3>\n

Ans)\u00a0<\/strong>Property and views in Google Analytics are part of the account hierarchy.<\/p>\n

The topmost level of the Google Analytics structure is account. An account can consist of multiple properties. One can have multiple Google Analytics accounts with the same login credentials.<\/p>\n

Property can be created for every domain, mobile application and device the account deals with. One account can have multiple properties and one property can have multiple views. By default, one unfiltered view will be created in every property.<\/p>\n

A view is the point that gives access to data in the form of reports. Along with the default raw view, multiple custom views can be created. The most common usage of view filters are AdWords view, country-specific views, device-specific views, campaign-wise views etc. Conversion goals are created at view level.<\/p>\n

<\/span>#3. Explain metrics and dimensions in Google Analytics.<\/span><\/span><\/h3>\n

Ans)\u00a0<\/strong>Metrics and dimensions together form the base of any report in Google Analytics. Dimensions are those to which data is attributed such as country, city, campaign, browser, keywords etc. For example; sessions are attributed to browsers; Google Chrome, Internet Explorer, Mozilla. Metrics are quantitative measurements in the reports such as sessions, bounce rate, pages per session, session duration etc. For example; pages per session are the total number of pages visited to the total number of session for a particular period.<\/p>\n

Secondary dimension can be added to Google Analytics reports. While viewing Ad group report in analytics, keywords can be added as the secondary dimension. Every dimension & metric has a scope; user level, session level or hit level. Dimension and metric of the same level can be combined together in the report.<\/p>\n

<\/span>#4. Explain the following metrics. Also, choose the metrics collected by AdWords & Analytics respectively.<\/span><\/span><\/h3>\n

Ans)\u00a0<\/strong>Let’s assume that all these metrics are calculated at the keywords dimension<\/p>\n