{"id":104385,"date":"2017-11-23T11:00:59","date_gmt":"2017-11-23T05:30:59","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=104385"},"modified":"2026-03-03T13:26:50","modified_gmt":"2026-03-03T07:56:50","slug":"how-to-do-content-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/how-to-do-content-marketing\/","title":{"rendered":"How to Do Content Marketing in 5 Simple Steps"},"content":{"rendered":"<p style=\"text-align: justify;\">Most online marketers know the phrase &#8220;Content is king&#8221;. There is so much hyperbole and hearsay about Content Marketing and its power- which has created confusion amongst marketers about how to do Content Marketing that can connect, convince and convert their target audiences.<\/p>\n<p style=\"text-align: justify;\">That is why, we created this 5-step &#8216;How to do Content Marketing Guide&#8217; for all aspects of content marketing- from Understanding What is Content Marketing &amp; Why businesses need it- to Content Marketing Tools &amp; Types of Content Formats- to Content Management &amp; Publication- We aimed to create a holistic look at Content Marketing campaigns.<\/p>\n<p style=\"text-align: justify;\">Before digging deep into the 5 steps to accurately understand how to do Content Marketing, let us first understand <a href=\"https:\/\/www.digitalvidya.com\/blog\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Content Marketing is<\/a> and why you need it-<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-content-marketing\"><\/span><b>What is Content Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_104388\" aria-describedby=\"caption-attachment-104388\" style=\"width: 745px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing.jpg\" alt=\"How to do content marketing\" class=\"wp-image-104388 size-full\" width=\"745\" height=\"392\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing.jpg 745w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-300x158.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-150x79.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-600x316.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-220x116.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-595x313.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/What-is-Content-Marketing-source-Maneuver-Up-Marketing-480x253.jpg 480w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption id=\"caption-attachment-104388\" class=\"wp-caption-text\">What is content marketing<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Content Marketing is the piece of your Digital Marketing Strategy that refers to the management and execution of different\u00a0 written, downloadable and visual Digital Media Content. When you make a Content Marketing plan, key things to pay heed to are-<\/p>\n<ul style=\"text-align: justify;\">\n<li>Your target audiences for your content marketing campaign<\/li>\n<li>The problem your Content Marketing is going to solve for that audience<\/li>\n<li>How your Content Marketing Campaign will be unique<\/li>\n<li>The different Content Marketing formats you will focus on<\/li>\n<li>Different channels where your content will be published<\/li>\n<li>How you will plan and manage your content creation and publication<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"why-businesses-need-content-marketing\"><\/span><b>Why Businesses Need Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Content Marketing offers businesses cost-effective sources that generate new leads, optimize website traffic and ensure conversions. For instance, if you have a blog post and get a steady amount of organic traffic from that then an embedded link to an e-book will help you generate leads as time goes on.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Content Marketing offers reliable sources of traffic and by using your evergreen content, you will get the needed flexibility to experiment with other Online Marketing tactics e.g. sponsored content, distributed content, or social media advertising that help in generating revenues<\/li>\n<li>Content not only attracts leads but also educates your prospects and generates brand awareness.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Now, let us dive into the 5-steps to know how to do Content Marketing<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-do-content-marketing-in-5-steps\"><\/span><b>How to do Content Marketing in 5-Steps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-define-your-goal-and-conduct-persona-research\"><\/span><b><\/b><b>1. Define your Goal and Conduct Persona Research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_104389\" aria-describedby=\"caption-attachment-104389\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster.png\" alt=\"How to do content marketing\" class=\"wp-image-104389 size-full\" width=\"620\" height=\"345\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster.png 620w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-300x167.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-150x83.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-600x334.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-220x122.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-595x331.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/buyer-persona-template-source-OptinMonster-480x267.png 480w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption id=\"caption-attachment-104389\" class=\"wp-caption-text\">Buyer persona sample<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Want to know how to do Content Marketing then the very first thing you need to pay heed to is defining your goal. You need to know your goals for developing a content marketing strategy and the reasons behind producing a particular type of content. \u00a0When you know your goals, the process of creating a conversion-oriented Content Marketing Plan will be alleviated.<\/p>\n<ul style=\"text-align: justify;\">\n<li>For developing a successful <a href=\"https:\/\/www.digitalvidya.com\/blog\/b2b-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">b2b Content Marketing strategy<\/a>, you should clearly define your content&#8217;s target audience that you can do by conducting persona research commonly known as buyer persona<\/li>\n<li>Persona research helps you know the target audience that helps you produce more relevant and valuable content that spontaneously connects, convinces, and converts your prospects<\/li>\n<li>Redefining your persona research by revisiting your audience parameters by conducting market research each year is one of the most important contents marketing tips that most of the how-to do Content Marketing Guides suggest<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-determine-a-content-management-system-brainstorm-content-ideas\"><\/span><b>2. Determine a Content Management System &amp; Brainstorm Content Ideas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Any marketer who wishes to know how to do Content Marketing ought to pay proper attention to this step. To do successful Content Marketing, you need to have a content management system in place. The content management incorporates-<\/p>\n<ul style=\"text-align: justify;\">\n<li>Content creation<\/li>\n<li>Content publication<\/li>\n<li><a href=\"https:\/\/www.econtentmag.com\/Articles\/Column\/Technology-Watch\/What-Is-Content-Analytics-and-Who-Needs-It-89085.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Content analytics<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Some of the notable content management systems for you are HubSpot software, CoSchedule, and WordPress.<\/p>\n<p style=\"text-align: justify;\">Once you have a content management system in place, you need to start brainstorming ideas for your next content creation project. Below given is the list of some important Content Marketing Tools for brainstorming content ideas are-<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"hubspots-website-grader\"><\/span><span style=\"color: #d55500;\"><b>HubSpot&#8217;s Website Grader:\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">You can use this one when you wish to see where you are at with your marketing, as it grades vital areas of your marketing and lets you stay updated with a detailed report of your content performance. This one also helps you figure out how to do content marketing by making your website SEO-friendly with new content ideas<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-to-write\"><\/span><span style=\"color: #d55500;\"><b>What to Write:<\/b>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">A unique content idea generator asks you questions that let you jumpstart brainstorming different content ideas. It also helps in generating different blog post ideas then you can use those ideas in your B2B Content Marketing campaign<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"hubspots-blog-topic-generator\"><\/span><span style=\"color: #d55500;\"><b>HubSpot&#8217;s Blog Topic Generator:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">You can get blog post ideas for one year with this content marketing tool and if you want to learn how to do Content Marketing in the most relevant and scheduled manner, this tool is a must for you<\/p>\n<p style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn & Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"feedly\"><\/span><span style=\"color: #d55500;\"><b>Feedly:<\/b>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This one helps you keep track of trendy topics in your industry and simultaneously provides relevant content ideas<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"buzzsumo\"><\/span><span style=\"color: #d55500;\"><b>BuzzSumo:<\/b>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This one helps you find out popular content and content ideas, plus it can help you determine if your content is popular and well-liked<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"content-forest\"><\/span><span style=\"color: #d55500;\"><b>Content Forest:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">It includes so many free Content Marketing tools, such as KeywordKiwi\u00a0and\u00a0ContentIdeator that help you find popular content from your competitors, plus, the information about the right keywords to use in your content along with the great content ideas<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"blog-post-headline-analyzer\"><\/span><span style=\"color: #d55500;\"><b>Blog Post Headline Analyzer<\/b>: <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This one analyzes headlines and titles and lets content marketers get feedback on length, grammar, word choice, and keyword search volume. You can use this one to run a few title options that will help you know how you could have better titles<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-know-which-types-of-content-would-be-best-fit-for-your-business\"><\/span><b>3. Know Which Types of Content Would be Best Fit for Your Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_104387\" aria-describedby=\"caption-attachment-104387\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot.jpg\" alt=\"How to Do Content Marketing\" class=\"wp-image-104387 size-full\" width=\"669\" height=\"946\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot.jpg 669w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-212x300.jpg 212w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-106x150.jpg 106w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-600x848.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-220x311.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-354x500.jpg 354w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-595x841.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/types-of-content-source-hubspot-480x679.jpg 480w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><figcaption id=\"caption-attachment-104387\" class=\"wp-caption-text\">Types of content<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">There are different types of Content Marketing that vary as per the content formats best fit for your business. Below given is the list of some of the most common content formats marketers are using-<\/p>\n<ul style=\"text-align: justify;\">\n<li>Blog posts<\/li>\n<li>Ebooks<\/li>\n<li>Templates<\/li>\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<li>Podcasts<\/li>\n<li>External Content, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Along with publishing content on your own site, distributing your content on other sites is another important thing that you need to pay heed to. This will include publishing of website content on different social media sites like LinkedIn along with repurposing of content into new formats for publishing them on social media sites or on any blog. You can also create original content for external sites like Medium.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-start-a-blog-and-post-once-a-week\"><\/span><b>4. Start a Blog and Post Once a Week<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you want to know how to do Content Marketing free<i>\u00a0<\/i>then this one is the most important step for you. Blogs are the best ways to post content regularly and get the SEO benefit for your site. You can create your blog on the same root domain as your main site means you need not create a separate site like blog.example.com, but creating blog.example.com would also be equally beneficial for you.<\/p>\n<ul style=\"text-align: justify;\">\n<li>You can use WordPress, which is the easiest and most versatile Content Management System for blogging. Creating a blog with WordPress costs next to nothing, plus, you can create a blog in 10 seconds<\/li>\n<li>With complicated custom themes, the redesign may take around 15 minutes<\/li>\n<li>One of the best Content Marketing practices is linking your blog from the main page and you need to practice that if you exactly want to know how to do content marketing that converts<\/li>\n<li>Posting once a week is another important practice that you should follow. Creating content regularly in a well-scheduled manner establishes your authority in your target market and helps you boost your online presence<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5-publish-and-manage-your-content\"><\/span><b>5. Publish and Manage your Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Your Content Marketing strategy should go beyond the types of content you need to create and it should also incorporate things related to publishing, organizing, and managing your content. This is the last step suggested by this How to do Content Marketing Guide, but this one is one of the most integral parts of the whole process.<\/p>\n<ul style=\"text-align: justify;\">\n<li>By taking assistance of an\u00a0editorial calendar, you can schedule managing and publishing of well balanced and diverse content library on your website<\/li>\n<li>You can also create a\u00a0social media content calendar\u00a0for promoting and managing your content on other social media platforms<\/li>\n<li>There can be some evergreen content ideas that can help you generate spikes of traffic and you should continue creating those posts as well<\/li>\n<li>In case there are niche holidays that are directly proportional to the interests of your audiences then it would be advisable to publishing content on your blog or on social media as per the Social media holidays<b><\/b><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"final-words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">On the concluding note, you need to understand that Content Marketing takes time and demands immaculate organization and creativity.<\/p>\n<p style=\"text-align: justify;\">From a foundation of your Content Marketing plan to adding Content Marketing tools to better manage your content and setting up a B2B Content Marketing Strategy for the next year, the whole process would be quite hassle-free if you follow the aforesaid steps and explore the resources here.<\/p>\n<p style=\"text-align: justify;\">For additional guidance and certification, you can join the Content Marketing Module of <a href=\"https:\/\/www.digitalvidya.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Course <\/a>in Association with LinkedIn.<\/p>\n<figure id=\"attachment_104391\" aria-describedby=\"caption-attachment-104391\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn.jpg\" alt=\"How to do Content Marketing\" class=\"wp-image-104391 size-full\" width=\"460\" height=\"325\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn.jpg 460w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn-300x212.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn-150x106.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn-220x155.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/11\/Content-Marketing-Certification-with-LinkedIn-400x284.jpg 400w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><figcaption id=\"caption-attachment-104391\" class=\"wp-caption-text\">Content marketing certification in association with linkedin<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"content-marketing-module-in-association-with-linkedin-includes%e2%80%93\"><\/span><span style=\"color: #d55500;\"><b>Content Marketing Module in association with\u00a0LinkedIn includes<\/b>&#8211;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n<li>Myths about Content Marketing<\/li>\n<li>Identifying &amp; creating \u201cGood\u201d Content<\/li>\n<li>Framework to begin a Content Marketing program<\/li>\n<li>How to show ROI for content programs<\/li>\n<li>Key Resources and Tools to create &amp; <a href=\"https:\/\/www.digitalvidya.com\/blog\/content-curation\/\">curate content<\/a><\/li>\n<li>Certification<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">I hope this blog post would have helped you understand how to do Content Marketing that connects, convinces, and converts your prospects.<\/p>\n<p style=\"text-align: justify;\">Finally, what are the steps you find more appropriate for your business- Update me in the comments below.<\/p>\n<p>These content marketing steps are frequently discussed in job interviews \u2014 prepare with our updated <a href=\"https:\/\/www.digitalvidya.com\/blog\/marketing-interview-questions\/\" target=\"_blank\" rel=\"noopener\">marketing interview questions<\/a> guide that includes a dedicated content marketing section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most online marketers know the phrase &#8220;Content is king&#8221;. There is so much hyperbole and hearsay about Content Marketing and its power- which has created confusion amongst marketers about how to do Content Marketing that can connect, convince and convert their target audiences. That is why, we created this 5-step &#8216;How to do Content Marketing [&hellip;]<\/p>\n","protected":false},"author":8512,"featured_media":104412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1870],"tags":[2195,6210,7436,8964],"class_list":["post-104385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing-tools","tag-b2b-content-marketing","tag-types-of-content-marketing","tag-how-to-do-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/104385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/8512"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=104385"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/104385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/104412"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=104385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=104385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=104385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}