{"id":110947,"date":"2023-06-30T09:27:55","date_gmt":"2023-06-30T03:57:55","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=110947"},"modified":"2026-03-03T13:26:48","modified_gmt":"2026-03-03T07:56:48","slug":"content-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/content-marketing-guide\/","title":{"rendered":"The Ultimate Guide to Advanced Content Marketing"},"content":{"rendered":"

Building a community of fans and followers for your business can be a huge challenge. <\/span><\/p>\n

Advanced Content Marketing Techniques are essential for you to improve your Content Marketing outcomes. Through this quick guide, you will be able to create a strong foundation for your Content Marketing activities. <\/span><\/p>\n

The guide will help you to create valuable content ideas consistently and productively.<\/span><\/p>\n

\"Content
Content gif via giphy<\/figcaption><\/figure>\n

<\/span>Advanced Content Marketing Guide<\/span><\/span><\/h2>\n

<\/span>#1 Structure Your Content Marketing Efforts<\/strong><\/span><\/span><\/h3>\n

You can easily create a Content Marketing Plan in a single Excel sheet. Each piece of content you create must align with:<\/span><\/p>\n

<\/span>Your Target Audience<\/strong><\/span><\/span><\/h4>\n

With each of your content pieces, you should be targeting a narrow segment of your audience. Your content piece should solve a problem or answer a question for that segment of the audience. Name each of your target audience segments and add it in front of your content topics. This will help the content creators to visualize the audience persona before working on the piece. Besides creating audience personas you can also interview existing customers to know why they converted and how your business solved their problems. Conversations with existing customers as well as sales representatives will give you a whole lot of insights for crafting better content ideas and pieces. You must also know the online channels where your target audience is most active – this will help customize your content according to the specific channel. For eg., if your primary target audience is LinkedIn – you might want to consider publishing articles directly to LinkedIn.<\/p>\n

<\/span>The Buyer Journey Stage<\/strong><\/span><\/span><\/h4>\n

It is critical to define audience segments according to the stage of the buyer’s journey. A typical journey includes the following stages:<\/p>\n

    \n
  1. Awareness<\/li>\n
  2. Consideration<\/li>\n
  3. Decision<\/li>\n
  4. Retention<\/li>\n<\/ol>\n

    You need to plan your content according to each of these stages and define your content objectives accordingly. Create a conversion funnel to know the exact path to a customer conversion.<\/p>\n

    <\/span>Content Objective<\/strong> <\/span><\/span><\/h4>\n

    Every content piece should\u00a0have a predefined objective, aka educating the audience, inducing product trial or purchase or making a repeat purchase etc. Your content objectives are dependent on who you are targeting to and what stage are they in the buyer’s journey. They also flow from your overall campaign objectives.<\/p>\n

    <\/span>Campaign Objective<\/strong><\/span><\/span><\/h4>\n

    Each of your Content Marketing campaigns must have an objective that aligns with your overall brand objective. When you are at the campaign level you need to define the numbers that you aim to achieve from the campaign.<\/p>\n

      \n
    1. Subscriber Growth<\/li>\n
    2. Number of Conversions<\/li>\n
    3. Increase in Fans and Followers on social media<\/li>\n<\/ol>\n

      Your core brand message (or value proposition) must reflect in all of your Content Marketing campaigns.<\/p>\n

      <\/span>Content Format<\/strong><\/span><\/span><\/h4>\n

      Depending on your campaign and content objectives, you can explore a variety of Content Types<\/a>. You can choose to do blogs, guest blogs, ebooks, infographics, social media contests, and videos etc. Each content format works to fulfill a specific objective and is meant for a specific channel. For eg., Social media contests work very well for B2C brands to get more leads. Channels like Facebook and Instagram work best for such content campaigns. An eBook is a very effective content format for B2B businesses looking to generate leads.<\/p>\n

      <\/span>#2 Generate Better Content Ideas<\/strong><\/span><\/span><\/h3>\n

      A few of the challenges that most Content Marketing Managers face include:<\/span><\/p>\n

        \n
      1. Generate content ideas that engage<\/span><\/li>\n
      2. Have a ready bucket of valuable content ideas<\/li>\n<\/ol>\n

        It\u2019s essential to keep researching relevant content ideas and adding them to your Excel sheet so you can filter and use them. Create an idea generation process so that your team can keep coming up with useful content ideas consistently:<\/p>\n

          \n
        1. Set up Google alerts related to your primary keywords<\/li>\n
        2. Subscribe to popular industry new sites<\/li>\n
        3. Do a competitive content research<\/li>\n
        4. Populate reference URLs along with your ideas<\/li>\n
        5. Read the latest books in your industry<\/li>\n
        6. Create an account in Feedly and follow some of the top blogs in your industry<\/li>\n
        7. Set up streams in Hootsuite to follow trending stories related to some of the important keywords<\/li>\n
        8. Read discussions on niche forums, Quora, and LinkedIn communities to get innovative content ideas<\/li>\n
        9. Identify gaps in online conversations and industry news to present a fresh point of view<\/li>\n<\/ol>\n

          Once you have an idea pool in place, you need to schedule a weekly or monthly brainstorming session. These sessions are helpful in enabling in-depth discussions on individual ideas and how their content would flow.<\/p>\n

          <\/span>#3 Ensuring Content Quality<\/strong><\/span><\/span><\/h3>\n

          Besides defining the quality standards for content production, you can train your teams on the right way to go about producing some valuable pieces. <\/span>Provide your team with examples of content pieces that can work as quality benchmarks for them. Some tips for ensuring better content quality:<\/span><\/p>\n

            \n
          1. Narrow your approach to a given topic and provide more value<\/span><\/li>\n
          2. Research a particular topic before writing about it<\/span><\/li>\n
          3. Create notes for your content pieces<\/span><\/li>\n
          4. Use Grammarly for checking language errors and typos<\/li>\n
          5. Create an editorial style guide – highlight your brand voice and tone<\/li>\n
          6. Never use copyrighted data or images without attribution<\/li>\n
          7. Use tools like Buzzsumo to read up on popular articles before creating a piece<\/li>\n
          8. Organize and structure your content ideas in a Word doc<\/li>\n<\/ol>\n

            You must develop a content quality checklist for writers and editors in your team.<\/p>\n\n\t\t\t

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