{"id":117186,"date":"2018-06-01T15:00:39","date_gmt":"2018-06-01T09:30:39","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=117186"},"modified":"2018-06-01T15:38:04","modified_gmt":"2018-06-01T10:08:04","slug":"reasons-email-personalization-will-boost-your-roi-now","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/reasons-email-personalization-will-boost-your-roi-now\/","title":{"rendered":"Five Reasons Email Personalization Will Boost Your ROI Now"},"content":{"rendered":"

Email marketing has the potential to provide a return on investment of 38 dollars for every dollar spent according to campaignmonitor.com. That\u2019s a staggering ROI, but you\u2019ll only see these kinds of returns if an email is done right by taking into account the specific needs and desires of your customers. To that end, personalization is the name of the game in e-commerce in 2018. <\/span><\/p>\n

This entire strategy stems the basic instincts of people\u2014personalization in the digital world is just an extension of the kind of quality service that brought customers back again and again. Now, whether it was to a hotel whose employees remembered the guest\u2019s name, or a clothing retailer who knew the customer\u2019s sizes, it doesn’t matter\u2014 you can apply these same principals to any kind of email marketing.<\/span><\/p>\n

<\/span>Five Reasons Email Personalization will Boost your ROI Now<\/span><\/h2>\n

Email marketing is no longer only reserved for the B2C space. Email personalization is improving the customer experience and business performance of those in the B2B realm. Consider the millennial generation\u2014they are a distinct group and want a personalized consumer experience. And Reports by Adobe and Forbes state that the majority of this group prefers to be reached by email, they check their email multiple times throughout the day, on various devices. <\/span><\/p>\n

With that in mind, here are five concrete reasons <\/span>personalizing your email marketing<\/span><\/a> will boost your ROI.<\/span><\/p>\n

<\/span>People want Personalization<\/b><\/span><\/h3>\n

Human instinct applies whether you work in the B2C or B2B space. And while there are plenty of statistics to back this up, if you think about it practically, it only makes sense. People want brands to understand them. If you do it right, you\u2019ll have built a bridge. Case in point\u2014millennials are willing to engage with businesses if they receive a personalized offer in an email. Moreover, in general, personalized messages perform three times better than blast and batch emails. <\/span><\/p>\n

Spotify did this to great effect with their \u201cFans First\u201d personalized emails. Essentially the recipient would receive an email congratulating them for being a top listener on Spotify. It would also come with special offers attached, like early access to tickets and invites to special events. So not only do recipients get a little flattery, but it\u2019s backed up with cool deals, too.<\/span><\/p>\n

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