{"id":120167,"date":"2018-08-08T09:00:47","date_gmt":"2018-08-08T03:30:47","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=120167"},"modified":"2026-03-03T13:30:06","modified_gmt":"2026-03-03T08:00:06","slug":"things-you-need-to-do-every-month-to-boost-your-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/things-you-need-to-do-every-month-to-boost-your-conversion-rates\/","title":{"rendered":"The 6 Things You Need To Do Every Month To Boost Your Conversion Rates"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You have a sleek website design, are utilizing a variety of digital marketing tactics to drive traffic to your website, and are even impressed with the number of visitors you see each month &#8211; so why aren\u2019t you seeing an improvement in conversion rate? That\u2019s why we\u2019re here. In this post we\u2019ll uncover the 6 things you need to do every month to boost your conversation rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-conversion-rate\"><\/span>What is a Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Defined as the ratio of the number of visitors who took the desired action on your website (made a purchase, for example) to the total number of website visitors, a conversion rate is a measure of your site\u2019s ability to transform visitors into paying customers. Achieving a higher conversion rate often translates to an increase revenue, which is why so many businesses focus on this metric for their website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-do-you-calculate-a-conversion-rate\"><\/span>How do You Calculate a Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Conversion rate = (# of visitors who took a specific action\/total # of site visitors)*100.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let\u2019s say that you receive 100 total site visitors. Of those, 10 decide to make a purchase. Your conversion rate would then be calculated like this: (10\/100)*100 = 10%. This means that with the above numbers, the conversion rate is 10%. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Of course, the main factor in determining the conversion rate has to do with the desired business outcome. Example business outcomes can include the <\/span><span style=\"font-weight: 400;\">purchasing of an item, downloading of a conversion driver, subscribing to an eNewsletter, filling submitting a form, and many more. Since businesses have different goals, each will measure conversion rate differently. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why should businesses focus on improving conversion rates? It\u2019s simple. Increased conversion rates can lead to:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in advertising money to drive more visitors <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visibility to a wider audience <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business growth<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"what-is-a-good-conversion-rate\"><\/span>What is a Good Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Honestly, the answer to this depends upon the industry and country. Typically, the <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> is seen between 2% and 5%, with the majority being around 3%. The higher the better, of course.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We know what your next question will be: how hard is it to improve conversion rates? Of course, that answer also varies as it depends upon your audience and where they are in the buying process. But there is hope! Below are a variety of different tactics to use to help improve your conversion rate.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn &amp; Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-are-pop-ups-why-are-they-important-to-improve-conversions\"><\/span>What are Pop-ups? Why are they Important to Improve Conversions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A website pop-up is an opt-in form that pops out of the normal design of your website to entice a visitor to take some sort of action (signing up for an email list, creating an account, etc.). Usually, pop-ups cover up a certain part of a page to draw the viewer\u2019s attention. We\u2019re guessing that if you\u2019ve spent any time online, you\u2019ve seen them before.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Good pop-ups will get viewers to read them, fill them out, or click on a button to take a certain action, which helps to increase conversion rate. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In terms of pop-up types, these are a few of the more effective ones:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exit pop-ups appear right before a viewer exits your site, when his or her mouse gravitates towards the url box at the top of the page. The most effective way to incorporate this pop-up is to include an offer about the product or service on the page they were viewing in a last ditch attempt to reel them back in, or at least collect their email address so that you can follow up with them later. These pop-ups are great for eCommerce sites and help minimize cart abandonment drastically.<\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We love this exit pop-up that Little Family Adventure incorporates.<img decoding=\"async\" width=\"678\" height=\"319\" class=\"aligncenter size-full wp-image-120170\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up.png 678w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-300x141.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-150x71.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-600x282.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-220x104.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-595x280.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Little-Family-Adventure-exit-pop-up-480x226.png 480w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/> <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alt text: Little Family Adventure uses their exit pop-up to entice viewers to download their ebook before leaving their site.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scroll pop-ups occur when a viewer has scrolled down the page by a certain percentage. Incorporating this more than 50% down on the page will help you to capture viewers who are more interested in your product, rather than those who are less likely to convert. These leads will be much more qualified, meaning that when you follow up via email, they\u2019ll have a better chance of converting into paying customers.<\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As the largest online social media magazine, Social Media Examiner, utilizes this pop-up about 30% of the way down on any article someone reads.<img decoding=\"async\" width=\"611\" height=\"454\" class=\"aligncenter size-full wp-image-120172\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up.png 611w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-300x223.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-150x111.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-600x446.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-220x163.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-595x442.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Social-Media-Examiner-Scroll-Pop-up-480x357.png 480w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/> <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alt text: Social Media Examiner Scroll Pop-up<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instead of popping off of the page, top bar pop-ups rest at the top of the web page where the best real estate is for gaining views on your site. By implementing these top bars, you can greet people when they come to your site or make an announcement. We\u2019ve seen people use these in a range of ways, from announcing a site bug that\u2019s got their system down, to announcing a sale and sharing a discount code right at the top of the page for all to see.<img decoding=\"async\" width=\"680\" height=\"60\" class=\"aligncenter size-full wp-image-120176\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example.png 680w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-300x26.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-150x13.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-600x53.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-220x19.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-595x53.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/top-bar-pop-up-example-480x42.png 480w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/> <\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alt text: top bar pop-up example<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another way to draw attention is through lightbox pop-ups. This type appears at the top of the page while the rest of the page content is inactivated and dimmed out. These pop-ups work well to focus attention to the pop-up, without alienating visitors from your site. Just be sure to set these so that they don\u2019t appear right away \u2013\u00a0no one like a pop-up in their face right when they get to a website! For best results, wait 5 to 10 seconds at least before having a lightbox pop-up appear.<img decoding=\"async\" width=\"684\" height=\"278\" class=\"aligncenter size-full wp-image-120174\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up.png 684w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-300x122.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-150x61.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-600x244.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-220x89.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-595x242.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Turntable-Lab-Lightbox-pop-up-480x195.png 480w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/span><\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alt text: Turntable Lab Lightbox pop-up<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pop-ups, when used correctly, are an excellent conversion tool. How so? Pop-ups grab visitors\u2019 attention, and when executed well, entice them to click on the offer, headline, and call-to-action so that they interact with your site and ultimately, sign up to be a part of your community.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But pop-ups aren\u2019t just a set-up and walk away type of tool. They require a little maintenance and a good amount of forethought to be sure that they are optimized correctly. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We recommend that people log in to update their pop-ups once a month to ensure that they\u2019re converting as well as possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-things-you-need-to-do-every-month-to-improve-your-conversion-rates\"><\/span>6 Things You Need to do Every Month to Improve Your Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1-perform-ab-test-to-increase-conversions\"><\/span>1.) Perform A\/B Test to Increase Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A\/B testing is a common marketing experiment to find out what\u2019s resonating with your audience and what\u2019s not. This type of test is done with one variant at a time, which can include headline text, font size and style, or color and web page design, to name just a few. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the below example, you can see that this company is testing different font sizes and messaging on their main header. Creating a captivating header that appeals to your audience\u2019s problem or offers them a desired solution can result in two things: they will continue to scroll down or they will click on the CTA &#8211; both outcomes are great for your business.<img decoding=\"async\" width=\"816\" height=\"276\" class=\"aligncenter size-full wp-image-120175\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example.png 816w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-300x101.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-150x51.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-600x203.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-220x74.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-595x201.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/split-test-example-480x162.png 480w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/> <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alt text: split test example<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By testing two different versions of this web page, marketers can see what performs better for their specific audience. This strategy can then be implemented throughout their site as they\u2019ve \u201cfigured out\u201d what their audience likes best.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2-every-month-evaluate-how-content-schedules-impact-conversion-tools\"><\/span>2.) Every Month, Evaluate How Content Schedules Impact Conversion Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Most companies have some sort of content schedule \u2013 whether it\u2019s a rigorous outline with multiple posts per day planned out, or a simple idea of when the next sale or blog post is coming up, it\u2019s important to keep these in mind when optimizing your pop-ups.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Given that pop-ups are a way of placing your content in front of your audience, it\u2019s important to consider the content that you are using. Is your content appealing to your audience? How long are visitors staying on your website to view said content? Are they going to multiple pages? How many forms are getting submitted when you offer a certain piece of content as a lead magnet? <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are all great questions to answer so that you can properly evaluate your content marketing strategy. If you notice that those numbers aren\u2019t as high as you\u2019d like, try swapping out the content for something else that\u2019s been a big hit on your site lately. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another great tactic to increase your conversion rate is to make use of lead magnets. A lead magnet is the perfect tool to entice viewers into taking action on your site, as it provides an offer that is relevant and useful to your site visitors. Since the person only has to provide an email in order to view this awesome offer, he or she oftentimes is more willing to make this minor commitment \u2013 this is especially helpful, as many people won\u2019t be ready to make a purchase right way upon visiting your site.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Looking for downloadable content examples? Below are some awesome options that will catch interest and improve your site\u2019s conversion rate:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"a-ebook\"><\/span>a.) EBook<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As digital publications, eBooks are image and word based downloadable PDFs that provide more information about a specific topic or industry. One aspect that makes these so popular is the ability to read them on just about any device and their ease of accessibility. Unlike regular books, eBooks don\u2019t require expensive printing and shipping costs \u2013\u00a0they can be distributed at no cost.<img decoding=\"async\" width=\"460\" height=\"284\" class=\"aligncenter size-full wp-image-120177\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-offering-an-ebook.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-offering-an-ebook.png 460w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-offering-an-ebook-300x185.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-offering-an-ebook-150x93.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/pop-up-offering-an-ebook-220x136.png 220w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"b-cheat-sheets\"><\/span>b.) Cheat Sheets<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">These are perfect to use on a blog post, as they can provide extra value to the reader by helping to solve a specific problem that\u2019s related to the blog\u2019s content. In the below example, this pop-up is utilized on a blog post about starting a blog from scratch \u2013 see how this connects directly to that idea and builds upon the momentum the reader has gained on this topic?<img decoding=\"async\" width=\"483\" height=\"342\" class=\"aligncenter size-full wp-image-120178\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up.png 483w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up-300x212.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up-150x106.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up-220x156.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up-400x284.png 400w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Sprout-Cheat-Sheet-Pop-up-480x340.png 480w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/> <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"c-webinar\"><\/span>c.) Webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Webinars are online seminars conducted by an industry expert. These short videos are a unique way to leverage knowledge and educate your audience.<\/span> <span style=\"font-weight: 400;\">Markiesha Ollison, one of HubSpot\u2019s Inbound Professors, created a webinar series of 3 videos that explains the basics of social media marketing.<img decoding=\"async\" width=\"562\" height=\"412\" class=\"aligncenter size-full wp-image-120179\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page.png 562w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page-300x220.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page-150x110.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page-220x161.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/HubSpot\u2019s-Intro-to-Social-Media-Marketing-Landing-Page-480x352.png 480w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/> <\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"d-discount\"><\/span>d.) Discount<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A lot of online companies will use discounts or promotions to attract visitors, as usually this is a direct way to convert them into becoming a customer. Of course, offering a discount is just one example. You can also offer social media templates to help with their social media strategy, or even free shipping on their next order.<img decoding=\"async\" width=\"379\" height=\"336\" class=\"aligncenter size-full wp-image-120180\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/J.-Crew-promo-offer.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/J.-Crew-promo-offer.png 379w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/J.-Crew-promo-offer-300x266.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/J.-Crew-promo-offer-150x133.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/J.-Crew-promo-offer-220x195.png 220w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/> <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-plan-and-create-popups-for-special-occasions-and-holidays-to-improve-conversion-rates\"><\/span>3.) Plan and Create Popups for Special Occasions and Holidays to Improve Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There\u2019s no time like the present to prepare your digital marketing strategy for upcoming holidays and promotions. In fact, viewers who see a website that has updated their <a href=\"https:\/\/outgrow.co\/blog\/lead-capture-page\" target=\"_blank\" rel=\"noopener\">lead capture<\/a> tool design and adapted content to match the holiday or season tend to be more engaged. Why? These small and simple tactics show your audience that you pay attention to details.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you\u2019re a fabric store and swap out your usual 15% off promotion with a \u201cfall in love\u201d message promoting the same discount around Valentine\u2019s Day, you not only improve your relevance, but it shows your end user that your focus is on creating the best online experience for them. People will be more willing to engage with a brand like this.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is just one digital marketing strategy to use to improve conversion rates. <\/span><a href=\"https:\/\/www.digitalvidya.com\/blog\/\"><span style=\"font-weight: 400;\">DigitalVidya<\/span><\/a><span style=\"font-weight: 400;\"> offers a digital marketing course which can give you great insight into more marketing tactics that can produce great results.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn &amp; Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4-constantly-check-google-analytics-to-make-sure-all-website-pages-are-covered\"><\/span>4.) Constantly Check Google Analytics to Make Sure All Website Pages are Covered<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Data doesn\u2019t lie. In order to see if your digital strategy is resonating with your audience, you need to check Google Analytics often. If you see a dip in numbers, that\u2019s a good indication that it might be time to update your pop-ups and CTAs.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-to-check-your-conversion-rates-on-google-analytics\"><\/span><span style=\"font-weight: 400;\">How to Check Your Conversion Rates On Google Analytics <\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Checking Google Analytics (GA) is pretty simple if you follow the below steps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By default, GA will calculate the conversion rate on<\/span><i><span style=\"font-weight: 400;\"> all <\/span><\/i><span style=\"font-weight: 400;\">goals. In order to make sure you have the most accurate analytic picture, you should create <\/span><a href=\"https:\/\/neilpatel.com\/blog\/critical-goal-types\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">separate GA goals<\/span><\/a><span style=\"font-weight: 400;\"> for each campaign you want to analyze. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign in to GA<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the standard GA reports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on \u2018admin\u2019 in the top right<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on \u2018goals\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From one of the goal sets (groups of goals), click on the \u2018+ goal\u2019<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Examples goals can include visitors to the newsletter page, visits to the about us page, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To see an individual GA goal, login in to your GA account. Click on the \u2018goals overview\u2019 report\u2019. From the \u2018all goals\u2019 drop down, select the goal you want to see<img decoding=\"async\" width=\"290\" height=\"502\" class=\"aligncenter size-full wp-image-120181\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate.png 290w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate-173x300.png 173w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate-87x150.png 87w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate-220x381.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Finding-Google-Analytics-Goal-Conversion-Rate-289x500.png 289w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After that, it\u2019s important to analyze each goal by traffic source:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to \u2018all traffic\u2019 &gt; source \/ medium report, and select the goal you desire to view<img decoding=\"async\" width=\"683\" height=\"316\" class=\"aligncenter size-full wp-image-120182\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source.png 683w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-300x139.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-150x69.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-600x278.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-220x102.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-595x275.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/GA-goal-analytics-by-traffic-source-480x222.png 480w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By doing this, you can see which goals are converting, and which goals need improvement. You can even go so far as to analyze goals by a specific geographic region too. Basically, the more data you have, the more accurate decisions you can make about what you audience likes and doesn\u2019t like.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-investigate-changes-in-your-sales-funnel-to-highly-improve-conversion-rates\"><\/span>5.) Investigate Changes in Your Sales Funnel to Highly Improve Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The best way to improve your conversion rate is to create the right content, with the right message, for the right person, at the right time. You can do this by leveraging the sales funnel.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This method of thinking is used to visualize where your prospects are in the buying process. The sale funnel is wide at the top, as you\u2019ll be attracting a wide variety of people and lots of them. The most engaged ones (a percentage of those who enter into the funnel) will become more responsive and end up becoming customers and repeat customers. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What is the power behind this tool? It allows for a streamlined approach to improving conversion rates as you\u2019ll be able to see where there are holes which ultimately results in the loss of leads. Pop-ups can help! They will allow you to fill in these holes to make sure all the traffic that you\u2019re driving to your website pays off.<img decoding=\"async\" width=\"506\" height=\"384\" class=\"aligncenter size-full wp-image-120183\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel.png 506w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel-300x228.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel-150x114.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel-220x167.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Marketing-sales-funnel-480x364.png 480w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/> <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To craft the right content to push visitors through your sales funnel, we recommend the following:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attract a community that is unfamiliar with your business, but has use for the product or services that you offer. You can do this by blogging and using SEO techniques, developing a social media strategy, or using AdWords. At this stage, it\u2019s all about creating awareness of your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage those who now know you exist. When someone new comes to your site, you\u2019ll want to either sell to them, or connect with them to ensure that you can follow up with them later on to secure a sale down the line. This is where pop-ups really shine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educate those whose email address you have collected by making use of email campaigns. Once you have someone\u2019s email, you can send them more specific information about your product offerings and brand \u2013 this is a great time to build trust between you and your new subscriber. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convert customers who are ready to buy. Whether it\u2019s through a retargeting ad or email campaign, utilizing a specific message with a special promotion will get those people to convert. In this stage, you\u2019re asking for the \u201csell\u201d in a non-direct way. Try offering a special discount or free shipping code.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Re-engage your core fans who have already made a purchase. Sending a thank you email, recommending similar products or services that complement their purchase, and offering a referral program with an incentive allows your brand to stay top-of-mind for those who\u2019ve already purchased. It will even entice them to become a repeat customer. <\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nutrition Secrets used the above sales funnel techniques to optimize their lead capture efforts and increase sales. By incorporating a pop-up strategy, <\/span><a href=\"https:\/\/legionathletics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nutrition Secrets<\/span><\/a><span style=\"font-weight: 400;\"> received a 56% increase in sales and an increase in conversion rate through the use of an exit intent pop-up along with a pop-up featuring a quiz as its lead magnet.<img decoding=\"async\" width=\"508\" height=\"380\" class=\"aligncenter size-full wp-image-120184\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot.png 508w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot-300x224.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot-150x112.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot-220x165.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/08\/Nutrition-Secrets-Screenshot-480x359.png 480w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While pop-ups may seem like a small addition to your site, they are an easy solution that can produce major results for your bottom line.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now you know the top things to do every month to boost your conversion rate: focus on creating the most relevant and engaging content, a\/b test, and check Google Analytics to ensure your strategy is continuously improved and optimized. We know that you\u2019ll not only see an improved conversion rate but you might even see an increase in revenue. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Should you choose to give pop-ups a try, here\u2019s a <\/span><a href=\"https:\/\/www.hellobar.com\/promotions\/?utm_source=DigitalVidya\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FREE 30 day trial of Hello Bar<\/span><\/a><span style=\"font-weight: 400;\">. Just for the DigitalVidya community!<\/span><\/p>\n<p>Demonstrate your conversion optimization expertise in interviews \u2014 see our <a href=\"https:\/\/www.digitalvidya.com\/blog\/marketing-interview-questions\/\" target=\"_blank\" rel=\"noopener\">marketing interview questions<\/a> guide for CRO and A\/B testing questions with model answers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have a sleek website design, are utilizing a variety of digital marketing tactics to drive traffic to your website, and are even impressed with the number of visitors you see each month &#8211; so why aren\u2019t you seeing an improvement in conversion rate? That\u2019s why we\u2019re here. In this post we\u2019ll uncover the 6 [&hellip;]<\/p>\n","protected":false},"author":15848,"featured_media":120173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[380,372],"tags":[10066,10067,10068],"class_list":["post-120167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics","category-guest-post","tag-improve-conversion-rates","tag-boost-conversion-rate","tag-improve-your-conversion-rates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/120167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/15848"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=120167"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/120167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/120173"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=120167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=120167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=120167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}