{"id":121949,"date":"2019-03-07T09:00:04","date_gmt":"2019-03-07T03:30:04","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=121949"},"modified":"2026-03-01T19:29:35","modified_gmt":"2026-03-01T13:59:35","slug":"guest-blogging","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/guest-blogging\/","title":{"rendered":"What is Guest Blogging & the Way to Do It \u2013 Full Guide"},"content":{"rendered":"

<\/span>What is Guest Blogging?<\/span><\/span><\/h2>\n

\u201cGuest Blogging\u201d is the most popular yet underutilized methodology of SEO. You might have heard people saying \u2013 \u201cWe are doing a guest blog post<\/span>\u00a0for our website and it is very effective?\u201d<\/span><\/p>\n

“If your post gets a lot of traffic, social shares and comments, the blog owner will most likely accept guest posts from you again. Plus, you can use that post as a reference when pitching other blogs.” Neil Patel<\/p><\/blockquote>\n

Well, first of all, what is Guest Blogging? Let’s figure out. This guest blogging guide will give you all the required information.<\/span><\/p>\n

According to Social Marketing Writing,\u00a062.96% of people\u00a0perceive blogs with multiple authors to be more credible.\u201d<\/strong><\/p>\n

In simpler words, writing and publishing articles in other blogs or websites as a guest author.<\/span><\/p>\n

You might think, why should I write great articles or guest blog post for other websites, generate more traffic for them, make them grade higher on the eye of search engines and ultimately bring them more money. And all of this for free!<\/span><\/p>\n

Stop those thoughts right there! <\/span><\/p>\n

The whole world of SEO works on building credibility in your niche by getting votes from other websites in the form of links. Think about it. <\/span><\/p>\n

Through guest blogging, you are obviously writing content for third-party websites, but it is up to you include a link back to your articles smartly and earn a link as well as referral traffic from those websites.<\/span><\/p>\n

Isn\u2019t it smart? You are basically capitalizing on the marketing work of other websites and navigating their traffic to your website. In return, you are writing great content for them. So, it is a win-win situation.<\/span><\/p>\n

The crux point is you have to do it for the right website.<\/span><\/p>\n

\"Guest
How to do guest blogging<\/figcaption><\/figure>\n

How to determine the right website for your efforts of guest blogging SEO?<\/span><\/p>\n

The single most important point to keep in mind is \u2013 write articles for such websites whose target audience is similar to yours. This way, you get relevant traffic to your website and ensure link relevancy which is the most important thing for search engines.<\/span><\/p>\n

For example, if you are a wedding photographer, then you can choose websites such as; wedding planners, wedding costume designers, honeymoon package websites, wedding makeover or salon or any website writing articles which are in and around the wedding. <\/span><\/p>\n

The only thing to keep in mind is the article you are linking to on your website should increase the value for readers.<\/span><\/p>\n

<\/span>How To Find Guest Blogging Sites?<\/span><\/span><\/h2>\n

Once you know on which type of websites you should guest blog, the next steps are pretty straightforward to know how to do guest blogging.<\/span><\/p>\n

There are 3 major ways to find guest posting opportunities.<\/span><\/p>\n

<\/span>1. Keyword Search<\/span><\/h3>\n

By now, you know the list of niche websites you should guest blog on. Great!<\/span><\/p>\n

The next step is to find those websites which offer guest posting opportunity in your niche. For this, you should how to do keyword research<\/a>.<\/span><\/p>\n

So, you have a wedding photography website. You have decided to target the Wedding Planners website, you can use the following keywords to search for guest blogging opportunities;<\/span><\/p>\n

# Wedding Planner Guest Post<\/span><\/p>\n

# Wedding Planners accepting guest post<\/span><\/p>\n

#Submit a guest post in wedding planner websites<\/span><\/p>\n

And many more combinations!<\/span><\/p>\n

You can replace \u201cWedding Planner\u201d with your keyword.<\/span><\/p>\n

<\/span>2. Known Guest Bloggers<\/span><\/h3>\n

As a marketer, you should be well aware of the industry experts in your niche who contribute to various valuable articles in your niche. Once you know such personalities, the next step is to know where they guest blog.<\/span><\/p>\n

You basically need to search for \u201cGuest Blog by XYZ\u201d in search engines. Replace \u201cXYZ\u201d with the content contributor of your niche.<\/span><\/p>\n

This will give you a lot of opportunities to contribute a guest post.<\/span><\/p>\n

<\/span>3.\u00a0<\/span>Competitor Analysis<\/span><\/h3>\n
\"Guest
Competitor analysis<\/figcaption><\/figure>\n

What is much better than getting a guest post published on the website where your competitor has published?<\/span><\/p>\n

You might think, how will you surpass your competitor, if you get a link from the same domain where a competitor has got!<\/span><\/p>\n

That\u2019s a valid point! But first, let\u2019s capitalize on the work done by competitors. So that you are equal to your competitors, then by following other methods earn much more valuable links.<\/span><\/p>\n

So how do you find out competitors\u2019 guest blog post? There are 2 methods;<\/span><\/p>\n

<\/span>1. Analyse Backlinks<\/span><\/span><\/h4>\n

Download backlinks of your competitor from one of the small SEO tools<\/a>. Then, analyze the backlinks and categorize guest posts among them. This might be a time-consuming process, but it is worth it.<\/span><\/p>\n

<\/span>2.\u00a0The Aid of Search Engine<\/span><\/span><\/h4>\n

The power of the search engine is enormous when you use the right keywords.<\/span><\/p>\n

To unleash the guest posts of your competitors, you can use keywords such as \u201cGuest Posts by Competitor\u201d. Replace a competitor with your competitor name.<\/span><\/p>\n

That\u2019s it! You will get many guest posts contributed by your competitor as a result.<\/span><\/p>\n

<\/span>How To Pitch To Bloggers?<\/span><\/span><\/h2>\n

Finding guest blogging sites is the easiest step of the whole process of knowing how to do guest blogging. The crucial step is to pitch the right way for bloggers and get the consent to write articles.<\/span><\/p>\n