{"id":122615,"date":"2024-08-21T01:21:50","date_gmt":"2024-08-20T19:51:50","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=122615"},"modified":"2024-12-26T14:21:49","modified_gmt":"2024-12-26T08:51:49","slug":"page-load-time","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/page-load-time\/","title":{"rendered":"How To Improve Page Load Time To Boost Sales?"},"content":{"rendered":"\n

Web page load time affects user experience. Bad user experience decreases the quality of experience from users. Users leave the website before even loading the contents and offers. Slow website speed decreases digital sales. <\/p>\n\n\n\n

In this article, we have discussed what web page speed actually is! Importance of webpage speed, measure and how to improve web page speed with case studies briefly. <\/p>\n\n\n\n

<\/span>What exactly is Page Load Time?<\/span><\/h2>\n\n\n\n

For anyone including marketers, a webpage load time page is nothing but the time taken for a website to load and become functionally visible. <\/p>\n\n\n\n

But what is behind the screen of Page Load Time? Why Marketers should care about Web page speed mechanisms? <\/p>\n\n\n\n

For digital marketers and SEOs, you would have surely heard of how crucial your page load speed is. The search giant Google gives utmost importance to quicker loading speed, both in SEO and Google AdWords<\/a>.<\/p>\n\n\n\n

<\/span>Mechanical Process of Web Page Loading <\/span><\/h3>\n\n\n\n
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  1. whenever you click on a URL or type a URL in your browser window, <\/li>\n\n\n\n
  2. The browser sends the request for that page\u2019s information to its dear friend server via a vehicle by the name of the internet network.<\/li>\n\n\n\n
  3. Now the server has hosted various websites in its home. Manually it will take forever it to find the exact website page its friend browser window has requested, but technology makes it easy by instantly locating the web page in the servers\u2019 database.<\/li>\n\n\n\n
  4. Now server sends all the files of the requested web page back to the browser via the same vehicle i.e. internet network.<\/li>\n\n\n\n
  5. The browser window starts to parse, load, and render the web content and displays the web page to the user.<\/li>\n\n\n\n
  6. This whole elaborative process takes place in seconds!<\/li>\n<\/ol>\n\n\n\n

    You might have observed the load time pages of various websites vary. That is because it depends on various factors such as the performance of the hosting server, the bandwidth of the internet network, website elements such as images, and videos, and the location of the requested browser and server placement.<\/p>\n\n\n\n

    More on this, let\u2019s discuss in the section on improving page load time.<\/p>\n\n\n\n

    <\/span>Why Website Speed Matters? Importance of Web Page Speed<\/strong><\/span><\/h2>\n\n\n\n

    Profitability increases by 32% if web page load time decreases from 3 Sec to 1 Sec. – According to Think With Google<\/em><\/p>\n\n\n\n

    In the context of sales, and marketing, User experience is the most important factor to grow business. Fast page Page load time ensures the distribution speed of value to consumers. Businesses with websites certainly have sales and conversion issues with slow webpage speed. <\/p>\n\n\n\n

    \"Website
    Website speed matters<\/figcaption><\/figure>\n\n\n\n

    Let\u2019s say you are browsing on the internet to buy a cake for your friend\u2019s birthday.<\/p>\n\n\n\n

    You visit XYZ website, it took more than 2 seconds to load, you being the demanding internet user, got frustrated and abandoned the website. Poor XYZ website lost a customer, for the minor delay in loading speed!<\/p>\n\n\n\n

    Seriously, it just took more than 2 seconds! Don\u2019t you have so much patience?<\/p>\n\n\n\n

    Well, it is not just you! 50% of internet users expect a web page to load in 2 seconds.<\/p>\n\n\n\n

    Such is the impact of the page load speed.<\/p>\n\n\n\n

    Did you just blink an eye? How much time did it take? Half a second! Well, a similar amount of delay in your website speed can drop your traffic and revenue by 20%. I am not making it up. The Google has reported it!<\/p>\n\n\n\n

    If you are a blog writer, you might be thinking, I need not worry much about these 2 seconds, 0.5 seconds and God knows what milliseconds delay! I am sorry, but I have to burst this balloon.<\/p>\n\n\n\n

    Financial Times conducted a survey on how page load speed affects the reading habits of internet users and the results are shocking!<\/p>\n\n\n\n

    (i) A 1-second delay in page load speed leads to a drop of articles read by 4.9%<\/p>\n\n\n\n

    (ii) A 3-second delay in page load speed lead to a drop of articles read by 7.2%<\/p>\n\n\n\n

    (iii) The blogs with high loading speeds were observed to have fewer subscribers<\/p>\n\n\n\n

    Enough of negative examples, let\u2019s talk about something positive.<\/p>\n\n\n\n

    GQ magazine realized the power of page load speed and decided to transform its web page load time.  They successfully reduced the web page load time from 7 seconds to 1.5 seconds.<\/p>\n\n\n\n

    The results were astonishing! Website unique visitors increased from 6 to 11 million. A whopping increase of ad interaction rate on the website by 108%.<\/p>\n\n\n\n

    In the image below, we are sharing the the relation and effects of webpage speed with sales and user experience. <\/p>\n\n\n\n

    \"step
    The correlation between Webpage load time and sales.<\/em><\/figcaption><\/figure>\n\n\n\n

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