{"id":124841,"date":"2018-11-29T11:38:09","date_gmt":"2018-11-29T06:08:09","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=124841"},"modified":"2023-01-03T11:37:59","modified_gmt":"2023-01-03T06:07:59","slug":"landing-page-design","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/landing-page-design\/","title":{"rendered":"10 Creative Landing Page Designs and Ideas to boost Marketing Success."},"content":{"rendered":"

To understand why <\/span>landing page design<\/span> is so important in an effective marketing strategy, let\u2019s first understand its purpose. <\/span><\/p>\n

Any website has two different types of pages. Both of these serve different purposes and are meant for different audiences. <\/span><\/p>\n

The first is interlinked web pages. These refer to pages linked through an internal navigation system and give a third party a complete picture of your product and company. They contain details from what you do to your team to how someone can find you. <\/span><\/p>\n

People who are already clients use these interlinked web pages as a repository of information. In contrast, a prospective customer uses them to find out more about you when they search on google and other search engines.<\/span><\/p>\n

The other type of page is what we call landing pages. Marketing Sherpa states, \u201c48% of marketers create a new landing page template for each marketing campaign.\u201d<\/strong><\/span><\/p>\n

<\/span>What are Landing Pages?<\/span><\/h2>\n

These are created for the express purpose of getting prospective customers to take a particular action. If the prospect does not take action you desire, they generally leave the landing page, and no other pages are linked.<\/span><\/p>\n

Landing pages cannot easily be found by searching for them, and visitors only arrive at a landing page because you send them there using several promotional methods.<\/span><\/p>\n

In most cases, the <\/span>best landing page design<\/span> has a single purpose and compelling call to action. Landing pages are designed to present your proposition in an attractive way to your prospective customer. <\/span><\/p>\n

According to WordStream, 52% of all companies use landing pages to improve conversions.<\/p><\/blockquote>\n

<\/span>What is the Role of an Effective Landing Page in a Marketing Funnel?<\/span><\/h3>\n

An effective marketing campaign<\/a> begins with excellent ad copy or content piques a prospective customer’s interest and brings him to the awareness stage. <\/span><\/p>\n

Once this is done, confirming a customer’s interest in getting in touch with her to sell your product is essential. <\/span><\/p>\n

To do this, a customer is taken to a landing page with a compelling design and call to action, which mainly involves getting the customer’s contact information. In other words, an effective <\/span>landing page design<\/span> will help you get targeted leads for your business.<\/span><\/p>\n

\"Landing
Landing page in a marketing funnel image source easy automayes sales<\/figcaption><\/figure>\n

As you can see above,<\/span> landing page design<\/span> and optimization comes at the conversion stage of the funnel, where the goal is to get a qualified lead that can be nurtured and converted into a customer.<\/span><\/p>\n

<\/span>What is the Key to Having the Best Landing Page Design?<\/span><\/h2>\n

There are some <\/span>landing page design best practices<\/span> that you must keep in mind if you want to create landing pages that have a high conversion rate. <\/span><\/p>\n

<\/span>1. Your Landing Page Design\u00a0Should Address Your Customers\u2019 Pain Points<\/span><\/h3>\n

This is the reason some landing pages have such phenomenal conversion rates while others don\u2019t take off. Landing page design must come from a very in-depth understanding of your customer\u2019s problems.<\/span><\/p>\n

Unless your landing page directly addresses your customers\u2019 most crucial pain point, it will not get the conversion you want. <\/span><\/p>\n

Customers will immediately click on your CTA button<\/a> if they see their problem represented briefly and simply on your landing page. <\/span><\/p>\n

Here\u2019s a great <\/span>example<\/span> of a landing page that nails the customer pain point and rising electricity costs and provides an appropriate solution.<\/span><\/p>\n

\"Landing
Landing page design image source – neil patel<\/figcaption><\/figure>\n

If your landing page promises to solve a genuine customer problem, you will have high conversion and repeat traffic, good word-of-mouth, and social shares.<\/span><\/p>\n

<\/span>2. Keep your Landing Page Design\u00a0Specific with a Maximum Attention Ratio<\/span><\/h3>\n

While your website should be a comprehensive repository of information for your product and company, your landing page serves a different purpose. The landing page has only one objective; to help you generate qualified leads.<\/span><\/p>\n

An effective landing page should not have too many offers or interactive elements. The lesser choice the customer has on your landing page, the less confused they will be. Explain your one single proposition with simple, effective words and visuals, and go for the kill.<\/span><\/p>\n

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