{"id":13218,"date":"2014-08-21T16:30:57","date_gmt":"2014-08-21T11:00:57","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=13218"},"modified":"2014-08-21T15:17:10","modified_gmt":"2014-08-21T09:47:10","slug":"icici-pru-life-leveraged-seo-to-enhance-non-paid-traffic-from-google-by-30-dmblog-0801","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/icici-pru-life-leveraged-seo-to-enhance-non-paid-traffic-from-google-by-30-dmblog-0801\/","title":{"rendered":"ICICI Pru Life Leveraged SEO To Enhance Non &#8211; Paid Traffic From Google By 30 %"},"content":{"rendered":"<h5 style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-13270\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/08\/images8.jpg\" alt=\"images\" width=\"240\" height=\"160\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/08\/images8.jpg 240w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/08\/images8-150x100.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/08\/images8-220x147.jpg 220w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>About ICICI Prudential Life Insurance Company:<\/h5>\n<p style=\"text-align: justify;\">ICICI Prudential Life Insurance Company is a joint venture of ICICI bank, one of India&#8217;s largest private sector bank &amp;\u00a0a\u00a0leading international financial services group, headquartered in the United Kingdom.<\/p>\n<p style=\"text-align: justify;\">From<span style=\"color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">\u00a0last decades ICICI Prudential Life Insurance is being at dominant position among other private life insurers in the country\u00a0with\u00a0variety of flexible products<\/span>,<span style=\"color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">\u00a0designed for fulfilling the\u00a0<\/span>need<span style=\"color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">\u00a0of \u00a0Indian customers at every step in their life.<\/span><\/p>\n<h5 style=\"text-align: justify;\">Business Objectives Of ICICI Pru Life:<\/h5>\n<p>ICICI Pru Life website had wide content, leading to navigation problems. The website was not user friendly as the users had to click several times to get a task done. In this scenario, the main objective of the company was to make the website user friendly, increase brand awareness &amp; keep customers financially updated.<\/p>\n<ul style=\"text-align: justify;\">\n<li>Creating social brand awareness.<\/li>\n<li>Building confidence &amp; trust by highlighting the strengths of ICICI Pru Life.<\/li>\n<li>Making the website intuitive.<\/li>\n<li>Focus on services and encourage self-service transactions.<\/li>\n<li>Ensuring customers do not miss an advisor while researching \/ purchasing.<\/li>\n<\/ul>\n<h5 style=\"text-align: justify;\">Strategy adopted by ICICI Pru life:<\/h5>\n<p style=\"text-align: justify;\">ICICI Pru Life adopted strategic changes in their SEO strategy &amp; created a user friendly website that changed the appearance of products online. It was planned to keep perfect balance was between the education &amp; attracting new customers and utility features for existing customers.\u00a0The basic strategy was to provide customers with a great transactional experience on the website creating elevating loyalty &amp; a positive word of mouth.<\/p>\n<h5 style=\"text-align: justify;\">Results Achieved by ICICI Pru Life:<\/h5>\n<p style=\"text-align: justify;\">Results acheived by ICICI Pru Life are as follows:<\/p>\n<p style=\"text-align: justify;\">A new process was created for the entire category to function online in a better way &amp; the new website had exciting resulting numbers to be considered:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Bounce rate reduced by 37%<\/li>\n<li>Non paid traffic from Google increased by 30%<\/li>\n<li>Page 1 rankings were achieved for search terms \u00a0like &#8220;insurance&#8221;,&#8221;life insurance&#8221; &amp; &#8220;term insurance&#8221;.<\/li>\n<\/ol>\n<h5 style=\"text-align: justify;\">Learnings:<\/h5>\n<p style=\"text-align: justify;\">In the field of digital marketing, it is very important to reach &amp; engage with users through digital media. A website is the brand\u2019s first face on online media so it is important that website should be user friendly i.e easy to navigate through the various sections of the website &amp; proper categorization of content to increase the number of unique visitors on the website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About ICICI Prudential Life Insurance Company: ICICI Prudential Life Insurance Company is a joint venture of ICICI bank, one of India&#8217;s largest private sector bank &amp;\u00a0a\u00a0leading international financial services group, headquartered in the United Kingdom. From\u00a0last decades ICICI Prudential Life Insurance is being at dominant position among other private life insurers in the country\u00a0with\u00a0variety of [&hellip;]<\/p>\n","protected":false},"author":279,"featured_media":2385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[378,54],"tags":[111,413,562,750,33,56],"class_list":["post-13218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-case-studies","tag-seo-2","tag-search-engine-optimization-1","tag-seo-3","tag-digital-media-marketing","tag-digital-vidya","tag-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/13218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/279"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=13218"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/13218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=13218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=13218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=13218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}