{"id":156421,"date":"2019-06-29T15:07:22","date_gmt":"2019-06-29T09:37:22","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=156421"},"modified":"2022-04-28T16:02:08","modified_gmt":"2022-04-28T10:32:08","slug":"social-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/social-marketing\/","title":{"rendered":"All You Need to Know About Social Marketing"},"content":{"rendered":"

Marketing is necessary for any business to sell its goods and services. It is inevitable for any brand to do its marketing either online or offline.<\/span><\/p>\n

But when the same sets of marketing techniques are utilized to market a social cause, well that\u2019s what we call as \u201cSocial Marketing\u201d.<\/span><\/p>\n

Social marketing is nowhere related to Social Media Marketing. <\/span><\/p>\n

Actually, it existed before the world experienced the internet. Nobody knows the exact date when social marketing was incepted. But the word \u201cSocial Marketing\u201d was coined in 1971 by Philip Kotler and Gerald Zaltman.<\/strong><\/span><\/p>\n

So, the first myth about Social Marketing is busted! IT IS NOT SOCIAL MEDIA MARKETING<\/span><\/p>\n

<\/span>What is Social Marketing? Importance of Social Marketing<\/strong><\/span><\/h2>\n
\"Social
Social marketing<\/figcaption><\/figure>\n

Social marketing is a unique marketing discipline which has the objective to do good to the society. <\/span><\/p>\n

In social marketing, commercial marketing techniques are used to make a significant change in the behaviour of citizens for the betterment of society.<\/span><\/p>\n

Social marketing can address any cause which brings positive impact in the society such as global warming, health & wellness of citizens, community development, eradication of superstitious practices, rights of citizens, etc.<\/span><\/p>\n

<\/span>Social Marketing Approaches<\/span><\/h2>\n

Social marketing revolves around doing good to society. The main focus of social marketing is to bring a huge impact on society through its marketing techniques. <\/span><\/p>\n

Social marketing can be urging citizens to use water moderately or urging citizens to exercise regularly to avoid obesity.<\/span><\/p>\n

But usually social marketing is confused with other forms of marketing which goes beyond social media marketing such as sustainable marketing and CSR (Corporate Social Responsibility) of organizations.<\/span><\/p>\n

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