91% of B2B brands use Content Marketing as compared with 86% of B2C brands.<\/b><\/p>\n
Every Marketer wants to invest in Content Marketing, but many don’t know the right way to go about it.<\/p>\n
Today\u2019s customer is informed, intelligent and intuitive, hence traditional methods of marketing may not work the way they used to. This is where Content Marketing plays a crucial role as it helps the brand demonstrate its expertise and allows it to connect with and educate customers.<\/p>\n
This, in turn, helps in building trust and loyalty to the brand as customers can make an educated purchasing decision. It is a given that today\u2019s evolved customers expect this from the brand they interact with.<\/p>\n
To give a clear view of the top Content Marketing Hacks, we recently conducted a webinar on “Top 15 Hacks for a Winning Content Marketing Strategy”<\/strong>.<\/p>\n To lead the webinar, we had with us,\u00a0<\/span>Suma Nair<\/strong>, Head – Corporate Marketing, Birlasoft<\/span>.<\/p>\n 1. Importance of Content Marketing in today\u2019s business and how brands should leverage it. These were some of the highlights of the session. To get in-depth details of “Top 15 Hacks for a Winning Content Marketing Strategy”<\/strong><\/span>, access the webinar recording.<\/span><\/p>\n<\/span>Key Takeaways<\/span><\/h4>\n
\n2. 15 Tips on building a great Content Marketing strategy.
\n3. Examples of great Content Marketing Strategy execution.<\/p>\n