{"id":187828,"date":"2020-10-21T16:40:24","date_gmt":"2020-10-21T11:10:24","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=187828"},"modified":"2023-03-11T12:29:01","modified_gmt":"2023-03-11T06:59:01","slug":"black-hat-techniques","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/black-hat-techniques\/","title":{"rendered":"20 Risky Black Hat Techniques used Today"},"content":{"rendered":"

Black hat techniques revolve around unethical Search Engine Optimization Practices that are against Search Engine Guidelines<\/a>.<\/p>\n

Every digital marketer or business owner knows how beneficial it is to have an SEO strategy.<\/p>\n

Having an organic SEO channel<\/a> enables the company to advertise itself on search engines for free.<\/p>\n

But this process takes a lot of time and effort.<\/p>\n

There are certain rules and guidelines that an SEO expert<\/a> must adhere to while creating an SEO strategy<\/a>.<\/p>\n

– But as in every profession, some people try to exploit the system.<\/p>\n

These spammers have tried to outsmart the algorithm of google<\/a> by applying shady techniques. These techniques are also known as black hat techniques<\/strong>.<\/p>\n

These tricks should be avoided as they invite sanctions and penalties from search engines<\/a>.<\/p>\n

One of the common examples, when Black Hat Techniques tanked a top-performing website, is-<\/strong><\/p>\n

J.C. Penney\u2019s Black Hat Links in which J.C. Penney ranked at the top of Google search results for a vast number of keywords like \u201chome decor\u201d, and \u201cskinny jeans\u201d, etc by using black hat SEO link building techniques.<\/strong><\/p>\n

– For doing this, Penney received a Google penalty that saw them drop down close to seventy positions on Google Search Results even for common search terms like \u201cliving room furniture.\u201d<\/p>\n

So, it is inevitable to opt for ethical White Hat SEO tactics<\/a> that follow webmaster guidelines. To learn about the ethical practices of SEO, you can pursue an SEO course that will provide you with the right skills to master the realm of online SEO.<\/p>\n

However, this post will uncover some of the most common black-hat tactics that expert SEOers would never suggest. So, without any further ado, let us get started-<\/p>\n

<\/span>20 Black Hat Techniques that invite Google Penalties<\/span><\/h2>\n

Let\u2019s look at some of the black hat techniques that are being used by spammers:<\/p>\n

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List of 20 Black Hat Techniques<\/caption>\n
Sr. No.<\/th>\nBlack hat Technique<\/th>\n<\/tr>\n
1.<\/td>\nKeyword Stuffing.<\/td>\n<\/tr>\n
2.<\/td>\nSpam comments.<\/td>\n<\/tr>\n
3.<\/td>\nClickbait.<\/td>\n<\/tr>\n
4.<\/td>\nCloaking<\/td>\n<\/tr>\n
5.<\/td>\nCopied content<\/td>\n<\/tr>\n
6.<\/td>\nBuying links<\/td>\n<\/tr>\n
7.<\/td>\nMalicious active content<\/td>\n<\/tr>\n
8.<\/td>\nDoorway pages<\/td>\n<\/tr>\n
9.<\/td>\nAutomated queries<\/td>\n<\/tr>\n
10.<\/td>\nMirror websites<\/td>\n<\/tr>\n
11.<\/td>\nCookie stuffing<\/td>\n<\/tr>\n
12.<\/td>\nLink farming<\/td>\n<\/tr>\n
13.<\/td>\nAbusing Structured Data\/Rich Snippets<\/td>\n<\/tr>\n
14.<\/td>\nAlt Description stuffing<\/td>\n<\/tr>\n
15.<\/td>\nUse of Irrelevant Keywords<\/td>\n<\/tr>\n
16.<\/td>\nHidden or Invisible texts and links<\/td>\n<\/tr>\n
17.<\/td>\nH1 Header tag Stuffing<\/td>\n<\/tr>\n
18.<\/td>\nContent Automation<\/td>\n<\/tr>\n
19.<\/td>\nArticle Rephrasing using Tools<\/td>\n<\/tr>\n
20.<\/td>\nGuest Post Spam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

<\/span>1) Keyword Stuffing<\/span><\/h3>\n

This is one of the most popular black hat techniques. As the name suggests, this technique involves using the same keyword over and over again.<\/p>\n

This technique used to be popular in the 2000s, but after Google introduced the Panda Google Algorithm<\/a> to penalize such content, it has become a thing of the past. Panda Google<\/p>\n

The algorithm checks content stuffed with unnaturally high keywords and penalizes it.<\/p>\n

It is now recommended to add keywords that appear naturally in content rather than overusing them.<\/p>\n

<\/span>2) Spam comments<\/span><\/h3>\n

We have all come across comments on blogs and posts unrelated to the content. These comments are trying to advertise some other website.<\/p>\n

Spammers use this black hat technique to create backlinks for the website they\u2019re trying to advertise. This practice does not affect the SEO ranking of the website in question.<\/p>\n

Tags such as nofollow and blocking plugins render these links useless.<\/p>\n

Google recognizes spam comments as one of the black hat techniques; any website using spam comments is penalized.<\/p>\n

<\/span>3) Clickbait<\/span><\/h3>\n

Clickbait is another one of the black hat techniques used by spammers to increase the number of clicks on a website. In this technique, the spammer uses an enticing but deceptive headline to attract website visits.<\/p>\n

This approach harms your website in the long run as it increases your website\u2019s jump rate and decreases the click-through rate<\/a>.<\/p>\n

Clickbait also tarnishes your website\u2019s goodwill; any customer who visits your website once will make sure that they never visit again.<\/p>\n

This technique is used by tabloid writers who get paid by the number of clicks their website receives.<\/p>\n

<\/span>4) Cloaking<\/span><\/h3>\n

Cloaking is one of many black hat techniques; it involves writing two different content pieces to fool the search engine algorithm.<\/p>\n

One of these contents is created for the google bots to crawl. At the same time, the second content is created for the users.<\/p>\n

Cloaking violates google\u2019s webmaster\u2019s guidelines, violating these guidelines levy heavy penalties on your website.<\/p>\n

<\/span>5) Copied content<\/span><\/h3>\n

Digital marketers usually refer to content as the king because they know the importance of original and attractive content.<\/p>\n

Many content writers or website owners who haven\u2019t pursued an SEO course end up copying content from other websites. They copy content from various websites to create an abomination for their website.<\/p>\n

Google can identify this copied content, and as a result, it only shows the original content on SERPs. Copying content is deemed one of the worst black hat techniques in the business.<\/p>\n

<\/span>6) Buying links<\/span><\/h3>\n

Link selling is how a website owner increases the popularity of his website\u2019s link by using financial resources.<\/p>\n

Many sellers on the internet claim to sell quality links, but these sellers are usually scammers. Link buying is the most convenient way of increasing the site rank as it involves little or no effort on the part of the website owner.<\/p>\n

Google recognizes buying links as one of the black hat techniques and penalizes any website found guilty of breaking this policy. Google counts only 50 percent of the traffic for a website that buys links.<\/p>\n

<\/span>7) Malicious active content<\/span><\/h3>\n

This black hat practice involves malware usage; this malware uses common, dynamic scripting languages to infect the visitor\u2019s system. This practice is outright illegal and invokes heavy penalties by Google<\/a>.<\/p>\n

This malicious active content recognizes the vulnerabilities in the scripting language. These vulnerabilities are then exploited to carry out malicious code.<\/p>\n

This malicious code is pernicious for any local system; it can be downloaded through the visitor\u2019s web browser without any prompt.<\/p>\n

This type of content is used to inflict dangerous viruses and worms that harm the visitor\u2019s system and steal their confidential information.<\/p>\n

<\/span>8) Doorway pages<\/span><\/h3>\n

Doorway pages act as middlemen between the user and the page they want to visit. These low-quality pages have been optimized to rank high for certain keywords.<\/p>\n

These pages are generally content-focused. Instead of providing the service that they were showcasing, they provide a link that directs the user to the query they searched for by the user.<\/p>\n

These pages are deployed for boosting the SEO rank of a website. But Google considers this as one of the black hat techniques. They have declared that they will heavily penalize websites that use this technique to boost their SEO rank.<\/p>\n

<\/span>9) Automated queries<\/span><\/h3>\n

Google has cracked down on service providers such as WebPosition Gold, which provides websites with the facility to boost their SEO rank by creating automated queries.<\/p>\n

An automated query is a process in which an AI generates many queries for a specific keyword. This process allows a website to rank high in SERPs.<\/p>\n

This unnatural way of boosting one\u2019s SEO rank is considered one of the black hat techniques.<\/p>\n\n\t\t\t

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