{"id":19178,"date":"2022-12-04T13:00:06","date_gmt":"2022-12-04T07:30:06","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=19178"},"modified":"2024-12-31T12:55:41","modified_gmt":"2024-12-31T07:25:41","slug":"top-20-search-engine-marketing-sem-tools","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/top-20-search-engine-marketing-sem-tools\/","title":{"rendered":"Top 20 Tools for Search Engine Marketing in 2025"},"content":{"rendered":"<p style=\"text-align: justify;\">Also familiarized as \u2018paid search,\u2019 <a href=\"https:\/\/www.digitalvidya.com\/blog\/what-is-search-engine-marketing\/\">Search Engine Marketing (<\/a>SEM) is Internet Marketing. SEM is a process to acquire traffic for the website by purchasing ads on several search engines. This is done through several SEM tools used to fulfill different objectives.<\/p>\n<p style=\"text-align: justify;\">Often confused with <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-marketing\/\">Search Engine Optimization<\/a> (SEO), Search Engine Marketing aims to increase a website\u2019s search engine visibility on several <a href=\"https:\/\/www.digitalvidya.com\/blog\/off-page-seo-strategies-increase-page-rank-serp\/\" target=\"_blank\" rel=\"noopener\">Search Engine Result Pages<\/a> (SERPs) via search optimization and advertising.<\/p>\n<p style=\"text-align: justify;\">The basic objective of SEM is to generate high website traffic by altering and rewriting ads with high-ranking keywords.<\/p>\n<p style=\"text-align: justify;\">Two of the most frequently and commonly associated terms related to SEM advertising are Pay Per Click (PPC) and <a href=\"https:\/\/www.digitalvidya.com\/blog\/what-is-cpc\/\" target=\"_blank\" rel=\"noopener\">Cost Per Click<\/a> (CPC). To perform paid advertising, SEM tools come to the rescue of ad-runners.<\/p>\n<p style=\"text-align: justify;\">Enlisted below are the top Search Marketing Tools that you must access to gain high website traffic based on high-ranking keywords.<\/p>\n\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn &amp; Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"20-best-search-engine-marketing-sem-tools\"><\/span><span style=\"color: #d55528;\">20+ Best Search Engine Marketing SEM tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_82533\" aria-describedby=\"caption-attachment-82533\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/NEW-INFOGRAPHIC.jpg\" alt=\"SEM Tools\" class=\"wp-image-82533 size-full\" width=\"620\" height=\"4301\" title=\"\"><figcaption id=\"caption-attachment-82533\" class=\"wp-caption-text\">Top sem tools infographic by digital vidya<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Go through the list of the top 22 Search Engine Marketing tools and learn how to increase your website\u2019s visibility.<\/p>\n<figure class=\"wp-block-table\">\n<table cellspacing=\"0\" cellpadding=\"0\" dir=\"ltr\" border=\"1\" width=\"748\" height=\"634\">\n<colgroup>\n<col width=\"100\">\n<col width=\"223\"><\/colgroup>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>S.No.<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>SEM Tools<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">1.<\/td>\n<td style=\"text-align: center;\">KeywordSpy<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">2.<\/td>\n<td style=\"text-align: center;\">PPC Web Spy<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">3.<\/td>\n<td style=\"text-align: center;\">SEMrush<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">4.<\/td>\n<td style=\"text-align: center;\">SpyFu<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">5.<\/td>\n<td style=\"text-align: center;\">iSpionage<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">6.<\/td>\n<td style=\"text-align: center;\">Soovle<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">7.<\/td>\n<td style=\"text-align: center;\">Ad Text Generator<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">8.<\/td>\n<td style=\"text-align: center;\">AdWord Bid Tool<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">9.<\/td>\n<td style=\"text-align: center;\">Negative Keyword<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">10.<\/td>\n<td style=\"text-align: center;\">Google Traffic Estimator<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">11.<\/td>\n<td style=\"text-align: center;\">CPC ROI Calculator<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">12.<\/td>\n<td style=\"text-align: center;\">Wordtracker<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">13<\/td>\n<td style=\"text-align: center;\">SpeedPPC<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">14.<\/td>\n<td style=\"text-align: center;\">Adwords Editor<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">15.<\/td>\n<td style=\"text-align: center;\">Adword Scripts<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">16.<\/td>\n<td style=\"text-align: center;\">Kenshoo<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">17.<\/td>\n<td style=\"text-align: center;\">SplitTester<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">18.<\/td>\n<td style=\"text-align: center;\">Keyword Combiner<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">19.<\/td>\n<td style=\"text-align: center;\">Keyword Wrapper<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">20.<\/td>\n<td style=\"text-align: center;\">Crazyegg<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">21.<\/td>\n<td style=\"text-align: center;\">WhatRunsWhere<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">22.<\/td>\n<td style=\"text-align: center;\">Google Auction Insights<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"competitive-keyword-research-tools\"><\/span><span style=\"color: #d55528;\"><strong>Competitive Keyword Research Tools<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-keywordspy\"><\/span>#1 KeywordSpy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19194\" aria-describedby=\"caption-attachment-19194\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19194 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1.png\" alt=\"SEM Tools\" width=\"542\" height=\"369\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1.png 542w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1-300x204.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1-150x102.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1-220x150.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/1-480x327.png 480w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><figcaption id=\"caption-attachment-19194\" class=\"wp-caption-text\">Keywordspy (details at https:\/\/www. Keywordspy. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-keywordspy-tool\"><\/span>What is&nbsp;KeywordSpy tool?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.keywordspy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">KeywordSpy<\/a> is a tool that helps in keyword tracking and enables you to perform advanced keyword research &amp; get an in-depth analysis of the competitors.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-keywordspy-tool\"><\/span>Uses of&nbsp;KeywordSpy tool<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This SEM tool is of great help in tracing the keywords and helps to study &amp; comprehend different advertising strategies used by competitors for their Adwords and PPC campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-ppc-web-spy\"><\/span>#2 PPC Web Spy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19196\" aria-describedby=\"caption-attachment-19196\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19196 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2.png\" alt=\"SEM Tools\" width=\"628\" height=\"351\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2.png 628w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-300x168.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-150x84.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-600x335.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-220x123.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-595x333.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/2-480x268.png 480w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-19196\" class=\"wp-caption-text\">Ppc spy web (details at https:\/\/www. Ppcwebspy. Com\/)<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"what-is-ppc-spy-web\"><\/span>What is PPC Spy Web?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">A competitive keyword research tool, PPC Web Spy is a priceless SEM tool that enables you to see &amp; virtually steal the keywords that other advertisers of the same are using.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"uses-of-ppc-spy-web\"><\/span>Uses of&nbsp;PPC Spy Web<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The three common uses of this tool are: it enables you to manage the account yourself, saves time and energy &amp; last but not least, it helps with organic search results.<\/p>\n<p style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Wish to Become <strong>World-Class SEM Expert?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn Search Engine Marketing Tactics <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-semrush\"><\/span>#3 SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19197\" aria-describedby=\"caption-attachment-19197\" style=\"width: 727px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19197 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3.png\" alt=\"SEM Tools\" width=\"727\" height=\"363\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3.png 727w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-300x150.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-150x75.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-600x300.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-220x110.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-595x297.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/3-480x240.png 480w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption id=\"caption-attachment-19197\" class=\"wp-caption-text\">Semrush (details at https:\/\/www. Semrush. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-semrush\"><\/span>What is SEMrush?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a> is among the tremendous competitive research tools that help determine the list of pages &amp; sites that are ranking for your keywords.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-semrush\"><\/span>Uses of SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool helps to conduct an in-depth backlink analysis, view displays from different devices, and enhance the organic search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-spyfu\"><\/span>#4 SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19198\" aria-describedby=\"caption-attachment-19198\" style=\"width: 727px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19198 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4.png\" alt=\"SEM Tools\" width=\"727\" height=\"301\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4.png 727w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-300x124.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-150x62.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-600x248.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-220x91.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-595x246.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/4-480x199.png 480w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption id=\"caption-attachment-19198\" class=\"wp-caption-text\">Spyfu (details at https:\/\/www. Spyfu. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-spyfu\"><\/span>What is SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener\">SpyFu<\/a> is a competitive keyword research tool that helps build Adword campaigns and construct SEO strategies in which keyword plays a crucial role.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-spyfu\"><\/span>Uses of SpyFu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This SEM tool is not merely restricted to analyzing keyword and domain statistics. Rather it helps in increasing your website\u2019s traffic as well as making better connections by keeping a close check on your competitor\u2019s keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-ispionage\"><\/span>#5 iSpionage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19201\" aria-describedby=\"caption-attachment-19201\" style=\"width: 715px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19201 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5.png\" alt=\"SEM Tools\" width=\"715\" height=\"332\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5.png 715w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-300x139.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-150x70.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-600x279.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-220x102.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-595x276.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/5-480x223.png 480w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><figcaption id=\"caption-attachment-19201\" class=\"wp-caption-text\">Ispionage (details at https:\/\/www. Ispionage. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-ispionage\"><\/span>What is iSpionage?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">One of the latest entries in the field of the spy tool market, <a href=\"https:\/\/www.ispionage.com\/\" target=\"_blank\" rel=\"noopener\">iSpionage<\/a> lays more focus on PPC than organic SEO.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-ispionage\"><\/span>Uses of iSpionage<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">iSpionage tool help boost your ROI by giving an insight into the competitor\u2019s effectively adequate keywords and the ad budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-soovle\"><\/span>#6 Soovle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19202\" aria-describedby=\"caption-attachment-19202\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19202 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6.png\" alt=\"SEM Tools\" width=\"667\" height=\"406\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6.png 667w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-300x183.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-150x91.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-600x365.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-220x134.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-595x362.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/6-480x292.png 480w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption id=\"caption-attachment-19202\" class=\"wp-caption-text\">Soovle (details at https:\/\/www. Soovle. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-soovle\"><\/span>What is&nbsp;Soovle?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/soovle.com\/\" target=\"_blank\" rel=\"noopener\">Soovle<\/a> is one of the free SEM tools for keyword research, which unites suggestion services from all major platforms like Google, YouTube, Bing, etc.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-soovle\"><\/span>Uses of Soovle<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool is an excellent help for search and content creation, as it brings suggestions from all major platforms in one place.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"adword-tools\"><\/span><span style=\"color: #d55528;\">AdWord Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"7-ad-text-generator\"><\/span>#7 Ad Text Generator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19204\" aria-describedby=\"caption-attachment-19204\" style=\"width: 546px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19204 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7.png\" alt=\"SEM Tools\" width=\"546\" height=\"292\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7.png 546w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7-300x160.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7-150x80.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7-220x118.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/7-480x257.png 480w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><figcaption id=\"caption-attachment-19204\" class=\"wp-caption-text\">Ad text generator (details at https:\/\/www. Adtextgenerator. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-ad-text-generator\"><\/span>What is Ad Text Generator?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">As the name suggests, Ad Text Generator is an AdWord tool that helps to generate immediate suggestions for<a href=\"https:\/\/www.digitalvidya.com\/blog\/learn-google-adwords\/\" target=\"_blank\" rel=\"noopener\"> Google AdWords<\/a> and benefits the AdWords account.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-ad-text-generator\"><\/span>Uses of&nbsp;Ad Text Generator?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong><\/strong>Ad Text Generator is an SEM tool that enables a frame of rich quality ads relevant to the Google search and the target audience.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8-adword-bid-tool\"><\/span>#8 AdWord Bid Tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19205\" aria-describedby=\"caption-attachment-19205\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19205 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8.png\" alt=\"SEM Tools\" width=\"720\" height=\"457\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8.png 720w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-300x190.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-150x95.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-600x381.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-220x140.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-595x378.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/8-480x305.png 480w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-19205\" class=\"wp-caption-text\">Adwords bid tool (details at https:\/\/support. Google. Com\/adwords\/answer\/2470105? Hl=en)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-adwords-bid-tool\"><\/span>What is AdWords Bid Tool?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">AdWords Bid Tool turns keyword lists into targeted ads and further analyzes the results of those ads.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-adwords-bid-tool\"><\/span>Uses of&nbsp;AdWords Bid Tool<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">AdWords Bid Tool helps analyze the clicks, costs, impressions, and conversions, reducing the effort of tracking <a href=\"https:\/\/www.digitalvidya.com\/blog\/12-steps-to-create-an-effective-ppc-campaign\/\" target=\"_blank\" rel=\"noopener\">PPC campaigns<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"9-negative-keyword\"><\/span>#9 Negative Keyword<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19206\" aria-describedby=\"caption-attachment-19206\" style=\"width: 722px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19206 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9.png\" alt=\"SEM Tools\" width=\"722\" height=\"459\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9.png 722w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-300x191.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-150x95.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-600x381.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-220x140.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-595x378.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/9-480x305.png 480w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><figcaption id=\"caption-attachment-19206\" class=\"wp-caption-text\">Negative keyword tool (details at https:\/\/support. Google. Com\/adwords\/answer\/2453972? Hl=en)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-the-negative-keyword-tool\"><\/span>What is the Negative Keyword tool?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This SEM tool works like a keyword audit for you and identifies the negative keyword for your ad.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-negative-keyword-tool\"><\/span>Uses of Negative Keyword tool<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool helps reach prospective customers, reduce costs, and increase ROI (return on investment).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"budget-estimation-tools\"><\/span><span style=\"color: #d55528;\">Budget Estimation Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"10-google-traffic-estimator\"><\/span>#10 Google Traffic Estimator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19209\" aria-describedby=\"caption-attachment-19209\" style=\"width: 654px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19209 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10.png\" alt=\"SEM Tools\" width=\"654\" height=\"437\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10.png 654w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-300x200.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-150x100.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-600x401.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-220x147.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-595x398.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/10-480x321.png 480w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><figcaption id=\"caption-attachment-19209\" class=\"wp-caption-text\">Google traffic estimator (details at https:\/\/support. Google. Com\/adwords\/answer\/3114286? Hl=en)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-google-traffic-estimator\"><\/span>What is&nbsp;Google Traffic Estimator?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Google Traffic Estimator analyzes and estimates the overall number of clicks on Google AdWords ads and bid prices of top ad positions.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-google-traffic-estimator\"><\/span>Uses of Google Traffic Estimator<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Although this tool finds a rough estimate, it is an excellent tool for estimating budget requirements and search volumes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11-cpc-roi-calculator\"><\/span>#11 CPC ROI Calculator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19210\" aria-describedby=\"caption-attachment-19210\" style=\"width: 725px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19210 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11.png\" alt=\"SEM Tools\" width=\"725\" height=\"288\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11.png 725w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-300x119.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-150x60.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-600x238.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-220x87.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-595x236.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/11-480x191.png 480w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><figcaption id=\"caption-attachment-19210\" class=\"wp-caption-text\">Cpc roi calculator (details at https:\/\/tools. Seobook. Com\/ppc-tools\/calculators\/roi. Html)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-the-cpc-roi-calculator\"><\/span>What is the CPC ROI Calculator?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">CPC ROI Calculator is an effective tool to determine a return on investment (ROI) for pay-per-click (PPC) campaigns.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-cpc-roi-calculator\"><\/span>Uses of CPC ROI Calculator<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool helps analyze cost-per-click (CPC), which helps analyze future budgets for PPC campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"traditional-keyword-research-tools\"><\/span><span style=\"color: #d55528;\">Traditional Keyword Research Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"12-wordtracker\"><\/span>#12 Wordtracker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19211\" aria-describedby=\"caption-attachment-19211\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19211 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12.png\" alt=\"SEM Tools\" width=\"711\" height=\"347\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12.png 711w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-300x146.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-150x73.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-600x293.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-220x107.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-595x290.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/12-480x234.png 480w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-19211\" class=\"wp-caption-text\">Wordtracker (details at https:\/\/www. Wordtracker. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-wordtracker\"><\/span>What is Wordtracker?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.wordtracker.com\/academy\/keyword-research\/tool\" target=\"_blank\" rel=\"noopener noreferrer\">Wordtracker is a widely used keyword tool<\/a> that helps to enhance your business growth and increase profits.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-wordtracker\"><\/span>Uses of Wordtracker<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Wordtracker boosts search engine rankings by <strong>attracting the targeted audience<\/strong> and fetching profits in terms of organic traffic for your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13-speedppc\"><\/span>#13 SpeedPPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19212\" aria-describedby=\"caption-attachment-19212\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19212 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13.png\" alt=\"SEM Tools\" width=\"711\" height=\"329\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13.png 711w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-300x139.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-150x69.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-600x278.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-220x102.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-595x275.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/13-480x222.png 480w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-19212\" class=\"wp-caption-text\">Speedppc (details at https:\/\/www. Speedppc. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-speedppc\"><\/span>What is <span>SpeedPPC?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">SpeedPPC is software that builds and enables the PPC campaign to be automated, thus, permitting you to frame target-based ad groups and landing pages in less time.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-speedppc\"><\/span>Uses of&nbsp;<span>SpeedPPC<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">It helps you to create appropriate landing pages by using relevant search terms and writing better ads to generate higher PPC.<\/p>\n<p style=\"text-align: justify;\"><span>\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Wish to Become <strong>World-Class SEM Expert?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn Search Engine Marketing Tactics <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"bid-management-ppc-campaign-management-tools\"><\/span><span style=\"color: #d55528;\">Bid Management &amp; PPC Campaign Management Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"14-adwords-editor\"><\/span>#14 AdWords Editor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19213\" aria-describedby=\"caption-attachment-19213\" style=\"width: 562px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19213 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14.png\" alt=\"SEM Tools\" width=\"562\" height=\"218\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14.png 562w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14-300x116.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14-150x58.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14-220x85.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/14-480x186.png 480w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><figcaption id=\"caption-attachment-19213\" class=\"wp-caption-text\">Adwords editor (details at https:\/\/www. Google. Com\/intl\/en\/adwordseditor\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-adwords-editor\"><\/span>What is AdWords Editor?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Adwords Editor is another free SEM tool that is a form of Google application that allows you to work offline and make changes when the user is ready with the changes.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-adwords-editor\"><\/span>Uses of AdWords Editor<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool helps check the work before posting, catches technical errors, and doesn\u2019t allow users to post with mistakes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15-adword-scripts\"><\/span>#15 AdWord Scripts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19214\" aria-describedby=\"caption-attachment-19214\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19214 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15.png\" alt=\"SEM Tools\" width=\"606\" height=\"486\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15.png 606w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-300x241.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-150x120.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-600x481.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-220x176.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-595x477.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/15-480x385.png 480w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-19214\" class=\"wp-caption-text\">Adword scripts (details at https:\/\/developers. Google. Com\/adwords\/scripts\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-are-adword-scripts\"><\/span>What are AdWord Scripts?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Adword Scripts allows<strong> controlling of Adwords data programmatically<\/strong> by simply using JavaScript in a browser-based IDE.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-adword-scripts\"><\/span>Uses of AdWord Scripts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool helps generate reports, daily statistics, and client reporting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16-kenshoo\"><\/span>#16 Kenshoo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19216\" aria-describedby=\"caption-attachment-19216\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19216 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16.png\" alt=\"Kenshoo sem tools\" width=\"620\" height=\"408\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16.png 620w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-300x197.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-150x99.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-600x395.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-220x145.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-595x392.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/16-480x316.png 480w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption id=\"caption-attachment-19216\" class=\"wp-caption-text\">Details at https:\/\/kenshoo. Com\/<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-kenshoo\"><\/span>What is Kenshoo?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool is effective for<strong> managing, automating, and optimizing PPC campaigns<\/strong>.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-kenshoo\"><\/span>Uses of Kenshoo<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool is one of the best bid management tools, which allows you to optimize business goals like <a href=\"https:\/\/www.digitalvidya.com\/blog\/lead-generation-process\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>, defining ROI, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17-splittester\"><\/span>#17 SplitTester<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19217\" aria-describedby=\"caption-attachment-19217\" style=\"width: 644px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19217 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17.png\" alt=\"SEM Tools \" width=\"644\" height=\"414\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17.png 644w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-300x193.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-150x96.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-600x386.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-220x141.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-595x383.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/17-480x309.png 480w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><figcaption id=\"caption-attachment-19217\" class=\"wp-caption-text\">Splittester (details at https:\/\/www. Splittester. Com\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-splittester\"><\/span>What is&nbsp;SplitTester?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">It is a free <strong>online statistical significance tester tool<\/strong>.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-splittester\"><\/span>Uses of SplitTester<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This SEM tool calculates the probability of result confidence between A\/B split tests of a pay-per-click ad campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"keyword-grouping-generation-tools\"><\/span>Keyword Grouping &amp; Generation Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"18-keyword-combiner\"><\/span>#18 Keyword Combiner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19218\" aria-describedby=\"caption-attachment-19218\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19218 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18.png\" alt=\"SEM Tools \" width=\"570\" height=\"390\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18.png 570w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18-300x205.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18-150x103.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18-220x151.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/18-480x328.png 480w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><figcaption id=\"caption-attachment-19218\" class=\"wp-caption-text\">Keyword combiner (details at https:\/\/www. Searchenginepromotionhelp. Com\/m\/keywords-combiner\/word-combinations. Php)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-keyword-combiner\"><\/span>What is Keyword Combiner?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Keyword Combiner is one of the most efficient SEM tools, as it c<strong>ombines two or three lists of words<\/strong> and wraps up the results in the form of a keyword.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-keyword-combiner\"><\/span>Uses of Keyword Combiner<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool allows for building relevant keyword lists without opening an excel sheet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19-keyword-wrapper\"><\/span>#19 Keyword Wrapper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19219\" aria-describedby=\"caption-attachment-19219\" style=\"width: 666px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19219 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19.png\" alt=\"SEM Tools\" width=\"666\" height=\"373\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19.png 666w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-300x168.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-150x84.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-600x336.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-220x123.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-595x333.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/19-480x269.png 480w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><figcaption id=\"caption-attachment-19219\" class=\"wp-caption-text\">Keyword wrapper (details at https:\/\/www. Searchenginesmarketer. Com\/ppckeywordwrapper\/)<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-keyword-wrapper\"><\/span>What is <span>Keyword Wrapper?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Keyword Wrapper is a free SEM tool that helps <strong>create keyword sets<\/strong> in all match types.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-keyword-wrapper\"><\/span>Uses of&nbsp;<span>Keyword Wrapper<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool allows you to combine a list of keywords in time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20-crazyegg\"><\/span>#20 Crazyegg<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_19220\" aria-describedby=\"caption-attachment-19220\" style=\"width: 662px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19220 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20.png\" alt=\"SEM Tools\" width=\"662\" height=\"319\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20.png 662w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-300x145.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-150x72.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-600x289.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-220x106.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-595x287.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/20-480x231.png 480w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption id=\"caption-attachment-19220\" class=\"wp-caption-text\">Details at https:\/\/www. Crazyegg. Com\/<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"what-is-crazyegg\"><\/span>What is&nbsp;<span>Crazyegg?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">Crazyegg<\/a> is a frequently used <strong>A\/B testing tool<\/strong>&nbsp;that helps to have a competitive edge over competitive websites without incurring high costs.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"uses-of-crazyegg\"><\/span>Uses of&nbsp;Crazyegg<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This is a vital tool for sem that helps to understand the behavior of the visitors and then create such reports that allow you to achieve the desired outcomes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21-whatrunswhere\"><\/span>#21 WhatRunsWhere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><\/h4>\n<figure id=\"attachment_73731\" aria-describedby=\"caption-attachment-73731\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere.jpg\" alt=\"SEM Tools\" class=\"wp-image-73731 size-full\" width=\"550\" height=\"408\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere-300x223.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere-150x111.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere-220x163.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/whatrunswhere-480x356.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-73731\" class=\"wp-caption-text\">What runs where image credits: netdna. Com<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"what-is-whatrunswhere\"><\/span>What is WhatRunsWhere?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\">This SEM tool provides data for <strong>competitive analysis<\/strong> focusing on mobile and displays advertising.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"uses-of-whatrunswhere\"><\/span>Uses of WhatRunsWhere<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">This tool provides historical data with daily updates. WhatRunsWhere provides data from 1,50,000 display publishers from over 90 ad networks and 15 countries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22-google-auction-insights\"><\/span>#22 Google Auction Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"what-is-google-auction-insights\"><\/span>What is Google Auction Insights?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\">It is a handy tool that can be used for <strong>comparing your performance<\/strong> against your competitor\u2019s campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"uses-of-google-insights\"><\/span>Uses of Google Insights<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_73732\" aria-describedby=\"caption-attachment-73732\" style=\"width: 638px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638.jpg\" class=\"wp-image-73732 size-full\" width=\"638\" height=\"479\" alt=\"SEM Tools\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638.jpg 638w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-300x225.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-150x113.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-600x450.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-220x165.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-595x447.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-510x382.jpg 510w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/how-auction-insights-can-get-you-two-steps-ahead-of-your-competition-11-638-480x360.jpg 480w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><figcaption id=\"caption-attachment-73732\" class=\"wp-caption-text\">Google auction insights image credits: slideshare. Com<\/figcaption><\/figure>\n<p dir=\"ltr\">This PPC tool allows you to compare the impression share of your competitors. The insights show your competitors&#8217; average position and can be segmented by device and time.<\/p>\n<p style=\"text-align: justify;\">Download the <a href=\"https:\/\/blog.hubspot.com\/marketing\/search-engine-marketing\" target=\"_blank\" rel=\"noopener\">Ultimate Guide on top SEM Tools<\/a>. Please feel free to share some more tools of Search Engine Marketing with us through comments.<\/p>\n<div class=\"cta-form\"><div class=\"content\"><div class=\"left-block\"><div class=\"section-title\">Want to Know the Path to Become a <strong> Digital Marketing Expert?<\/strong><\/div><div class=\"desc\"><p>Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.<\/p>\n<\/div><div class=\"time\"> Date: August 1 (Sat) | 11 AM - 12 PM (IST)<\/div><\/div><div class=\"right-block\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework dv-form_wrapper' 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gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_18' id='input_287_18' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_287_19\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_19' id='input_287_19' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/div><div id=\"field_287_20\" class=\"gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_20' id='input_287_20' type='hidden' class='gform_hidden'  aria-invalid=\"false\" 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What is SEM tool?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM tool means search engine marketing tools that help digital marketers in various advertising campaigns to provide higher visibility to the websites in search engine result pages in an inorganic (paid advertisement) way. Keyword research, budget optimization, marketing results, etc., are some of the features of SEM tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-what-are-the-two-most-popular-sem-platforms\"><\/span>2. What are the two most popular SEM platforms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The two most popular SEM platforms are Google Ads and Bing Ads<\/p>\n<ul>\n<li>Google Ads is a top-rated search engine worldwide, with billions of searches daily. It provides the most extensive network for the highest visibility of the ads in various google partnered websites termed Google search network (GSN) and Google display network (GDN).<\/li>\n<li>Bing ads are also viral after Google ads, with millions of searches daily, and it provides cheaper Cost Per Click (CPC) for showing ads on bing or bing partner networks.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-why-is-sem-important\"><\/span>3. Why is SEM important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM is important because we can show our content to our targeted audience with high accuracy for the search queries they do in Search Engines and get high traffic, and it can also boost conversions.<\/p>\n<p>The Organic way takes time to attract many audiences, and it takes high effort to be shown on the first rank of the first page of search engine result pages because the organic way has higher competition, and also SEM can directly show the ads on top of the search engine result pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-how-many-sem-tools-are-there\"><\/span>4. How many SEM tools are there?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are more than 50 best SEM tools available in the market. We have to find the right one according to the needs of the business. There are free and paid SEM tools available in the market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-what-are-some-best-free-sem-tools\"><\/span>5. What are some best free SEM tools?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>5 best free SEM tools are:<\/p>\n<ul>\n<li>Google keyword planner<\/li>\n<li>Google Ads Editor<\/li>\n<li>Bing Ads Editor<\/li>\n<li>Google Trends<\/li>\n<li>Google Analytics<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Also familiarized as \u2018paid search,\u2019 Search Engine Marketing (SEM) is Internet Marketing. SEM is a process to acquire traffic for the website by purchasing ads on several search engines. This is done through several SEM tools used to fulfill different objectives. 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