In a world where everyone talks of likes and fans and followers and engagement metrics, is there something more fundamental marketers are missing out on?<\/p>\n
Apple doesn\u2019t even have a Facebook page or Twitter account. Zara has never advertised. Red Bull doesn\u2019t buy likes. Is there something for marketers to learn on how the world\u2019s best brands are breaking the so-called rules of social media?<\/p>\n
Mahesh Murthy is the gent behind startups like RedBus, CarWale and MyDentist \u2013 and behind the consulting firm Pinstorm which has broken the rules of social media on brands like Cadbury Kraft, ICICI and Airtel.<\/p>\n
Mahesh will talk on \u201cWinners have product strategy, losers have social media strategy\u201d. And have a live discussion with webinar participants.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In a world where everyone talks of likes and fans and followers and engagement metrics, is there something more fundamental marketers are missing out on? Apple doesn\u2019t even have a Facebook page or Twitter account. Zara has never advertised. Red Bull doesn\u2019t buy likes. Is there something for marketers to learn on how the world\u2019s […]<\/p>\n","protected":false},"author":427,"featured_media":155534,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"webinar-category":[2285],"webinar-status":[2010],"class_list":["post-21438","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","webinar-category-social-media","webinar-status-completed"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/21438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/types\/webinar"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/users\/427"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/21438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media\/155534"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media?parent=21438"}],"wp:term":[{"taxonomy":"webinar-category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-category?post=21438"},{"taxonomy":"webinar-status","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-status?post=21438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}