{"id":214837,"date":"2022-11-04T13:44:30","date_gmt":"2022-11-04T08:14:30","guid":{"rendered":"https:\/\/www.digitalvidya.com\/?post_type=webinars&#038;p=214837"},"modified":"2023-11-21T11:20:57","modified_gmt":"2023-11-21T05:50:57","slug":"digital-marketing-for-b2b","status":"publish","type":"webinar","link":"https:\/\/www.digitalvidya.com\/webinar\/digital-marketing-for-b2b\/","title":{"rendered":"Digital Marketing for B2B"},"content":{"rendered":"<p>B2B (Business To Business) Marketing deals with techniques that help a business target organizations as against Individual customers. While both B2B and B2C (Business To Consumer) Marketers use the same channels for promotion the approach to leverage them is very different.<\/p>\n<p>In this Panel Discussion, we will focus our discussion on the following aspects:<\/p>\n<ul>\n<li>Digital Marketing for B2B vs B2C<\/li>\n<li>Effective B2B marketing strategies<\/li>\n<li>Role of Digital Marketing across Buyer\u2019s Journey<\/li>\n<li>Most effective channels for B2B Marketing<\/li>\n<li>Content Strategy in B2B Marketing<\/li>\n<li>Measuring Results in B2B Marketing<\/li>\n<li>ABM (Account Based Marketing) to target Specific Accounts<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>B2B (Business To Business) Marketing deals with techniques that help a business target organizations as against Individual customers. While both B2B and B2C (Business To Consumer) Marketers use the same channels for promotion the approach to leverage them is very different. In this Panel Discussion, we will focus our discussion on the following aspects: Digital [&hellip;]<\/p>\n","protected":false},"author":740,"featured_media":215416,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"webinar-category":[11981],"webinar-status":[2010],"class_list":["post-214837","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","webinar-category-digital-marketing-for-b2b","webinar-status-completed"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/214837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/types\/webinar"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/users\/740"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/214837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media\/215416"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media?parent=214837"}],"wp:term":[{"taxonomy":"webinar-category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-category?post=214837"},{"taxonomy":"webinar-status","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-status?post=214837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}