{"id":45183,"date":"2016-01-19T09:00:09","date_gmt":"2016-01-19T03:30:09","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=45183"},"modified":"2016-01-18T15:29:16","modified_gmt":"2016-01-18T09:59:16","slug":"coca-colas-global-reach-using-the-social-media-platform","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/coca-colas-global-reach-using-the-social-media-platform\/","title":{"rendered":"Coca-Cola’s Global Reach Using The Social Media Platform"},"content":{"rendered":"

\"enjoy-coca-cola\"<\/h4>\n

<\/span>About Coca-Cola<\/strong><\/span><\/h4>\n

The Coca-Cola company is the world\u2019s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. It is an American multinational, manufacturer, retailer and marketer of world\u2019s largest selling non-alcoholic beverages and is headquartered in Atlanta, Georgia. The Coca-Cola company comes with a long history dating back more than 130 years. Today, it is considered to be the world\u2019s 3rd most valuable brand that touches over millions of hearts. The company has more than 500 brands and sub-brands, of which Coca-Cola, Sprite, Fanta, Diet Coke and Minute Maid tops the list. Coca-Cola company reaches over 200 countries and \u2018Open Happiness\u2019 for all.<\/p>\n

<\/span>Business Objective<\/strong><\/span><\/h4>\n
Mission:<\/span><\/h5>\n

1. To refresh the world
\n2. To inspire moments of happiness and optimism through their brands and actions
\n3. To create value and make a difference<\/p>\n

Vision:<\/span><\/h5>\n
    \n
  1. People: Be a great place to work where people are inspired to be the best they can be<\/li>\n
  2. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs<\/li>\n
  3. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value<\/li>\n
  4. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities<\/li>\n
  5. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities<\/li>\n
  6. Productivity: Be a highly effective, lean and fast-moving organization<\/li>\n<\/ol>\n

    <\/span>Core Objective<\/span><\/h4>\n

    The Coca-Cola company believes in being a brand that inspires creativity, passion, optimism and fun. It wants to be globally recognized as a company that conducts business ethically. Sustainability is such a critical aspect of Coca-Cola marketing and it wants to ensure sustainable growth.<\/p>\n

    <\/span>Approach\/ Strategy adopted<\/strong><\/span><\/h4>\n

    Coca-Cola on Social:<\/strong> Coca-Cola has succeeded in attracting millions of fans through the social media platform, which isn\u2019t that surprising as it\u2019s one of the most recognizable brands in the world. They have reached fans not only nationally or internationally but also in remote places to make an impact. Coca-Cola\u2019s both social media marketing and ad-campaigns have brought in a revolutionary change in their visibility. Back in 2009, Coca-Cola launched \u2018Open Happiness\u2019, a globally integrated advertising campaign. The objective behind this campaign was to increase sales as it was the post-recession phase where the sales numbers took a dip. This campaign highlighted the happiness behind small things in life and simple pleasure out of it.
    \n\"Coca-Cola4\"
    \n\u2018In 2013, Coca-Cola set out to break boundaries and create that simple connection between two nations, India and Pakistan. The initiative \u2018Small World Machines\u2019 provided a real time communication portal between India and Pakistan and showcased what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols \u2013 together. It brought nations together in minutes.<\/p>\n