{"id":80697,"date":"2017-02-24T09:00:34","date_gmt":"2017-02-24T03:30:34","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=80697"},"modified":"2019-09-19T15:21:26","modified_gmt":"2019-09-19T09:51:26","slug":"20-ecommerce-strategies-for-mobile-app-store-optimization","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/20-ecommerce-strategies-for-mobile-app-store-optimization\/","title":{"rendered":"20 Ecommerce Strategies For Mobile App Store Optimization"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"app-store-optimization\"><\/span>App Store Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/www.themangomedia.com\/blogs\/wp-content\/uploads\/2015\/09\/what-is-app-store-.png\" width=\"638\" height=\"359\" class=\"aligncenter\" alt=\"\" title=\"\"><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">App Store Optimization is an abbreviation of ASO. It&#8217;s a form of SEO in Mobile, optimizing mobile apps.\u00a0<\/span>Mobile usage among its users has drastically changed due to change in IoT (Internet of Things). Many of us were using the mobile phone for communication only. In the changing technology environment, we have reached a stage where we use more of apps (android and iOS) in mobile phones to segregate our objective (personal or professional). We use as it simplifies and keeps our usage in a more organized form.<\/p>\n<p style=\"text-align: justify\">So, let&#8217;s check our pattern of browsing online for shopping. Online sellers use E-commerce platform for selling their products online. In the beginning, they started with the online website to showcase their products. These products were being displayed focusing demographic, location, price, discounts and this approach also encouraged the cashless transaction.<\/p>\n<p style=\"text-align: justify\">Mobile Apps makes user experience ease and fast. It saves time. It also helps the user and the marketer options to track usage history. It has become an opportunity for developers, to explore their diversified interests.<\/p>\n<p style=\"text-align: justify\">The Mobile Apps are being registered in Google Play Store. The mobile apps should be optimized. App Store Optimization (ASO) is the process of improving an app&#8217;s visibility. If well executed, ASO can increase the app downloads drastically.<\/p>\n<p style=\"text-align: justify\">App users may see your app but it does not necessarily mean that they will download it. It is, therefore, important to optimize each of your app&#8217;s metadata elements in order to maximize app download &#8211; conversion rate.<\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"the-mobile-app-store-is-a-multi-billion-dollar-industry\"><\/span>The Mobile App Store is a Multi-Billion Dollar Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify\">\n<li>Google Play Store tops with more than 1.3 Million apps.<\/li>\n<li>Apple app store stands second with 1.2 Million apps.<\/li>\n<li>Windows phone store has 3 lacks apps.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">App Store Optimization process requires a crucial understanding of your target base, including the keywords your potential customers are using to find apps similar to yours.<\/p>\n<p style=\"text-align: justify\">If you are not using ASO to increase your app&#8217;s search ranking, you are missing out on the largest discovery channel available to your app.<\/p>\n<p style=\"text-align: justify\">The e-commerce industry is a dynamic industry, as there are a lot of options to disrupt user preferences. It is critical for enterprises in building interest among your targeted customer for your brand preference. There are a few <a href=\"https:\/\/www.digitalvidya.com\/blog\/ecommerce-marketing\/\">ecommerce marketing<\/a> strategies if planned properly with an apt delegation of investment in new technology using mobile app store optimization strategies.<\/p>\n<figure id=\"attachment_31035\" aria-describedby=\"caption-attachment-31035\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2015\/06\/mobile-marketing-banner.png\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2015\/06\/mobile-marketing-banner.png\" alt=\"App Store Optimization\" class=\"wp-image-31035 size-full\" width=\"300\" height=\"300\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2015\/06\/mobile-marketing-banner.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2015\/06\/mobile-marketing-banner-150x150.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2015\/06\/mobile-marketing-banner-220x220.png 220w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-31035\" class=\"wp-caption-text\">App store optimization<\/figcaption><\/figure>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"20-e-commerce-strategies-for-mobile-app-store-optimization\"><\/span>20 E-commerce Strategies For Mobile App Store Optimization:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1-understanding-tg-target-group\"><\/span><strong>1.) Understanding TG (Target Group):<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Do market research to figure out exactly who can benefit the most from using your app. It is also important to understand your customer and your competition.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2-the-design-of-app-icon\"><\/span><strong>2.) The design of App Icon:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Stand out with a unique icon. Design app icon to be unique so that it grabs user&#8217;s attention immediately.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3-name-of-app\"><\/span><strong>3.) Name of App:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Choose the right app name. It should sync to the objective of the app.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4-description-of-app\"><\/span><strong>4.) Description of App:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Create a compelling description. Update the app description and &#8220;What&#8217;s New&#8221; field in your app store product page. Write a Bullet List of your app&#8217;s significant features to create a persuasive app description.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5-keyword-used-for-seoapp-store-optimization\"><\/span><strong>5.) Keyword used for SEO\/App Store Optimization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Maximize your keywords &#8211; The App Store, Google Play Store. To enhance App Store Optimization, use Keyword in the Title. Apps that uses keywords in their titles on average ranked 10.3% higher in the app store than those that didn&#8217;t.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"6-screenshots-of-app-functions\"><\/span><strong>6.) Screenshots of App Functions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Include screenshots of your app different page and also highlight the specific functions to define the usage. The first three screenshots are going to be app&#8217;s unique visual selling points to customers since Apple only shows three screenshots in the gallery.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"7-promo-video-of-app\"><\/span><strong>7.) Promo Video of App:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">You should not miss this options to grab viewers attention as it engages them. It&#8217;s a new feature in Play Store where you can upload a YouTube video that will explain the working of your app completely. When you visually demonstrate the working of your app, it will give a clear picture about the detailed functionality and features of your app. This is a very important sales pitch, don&#8217;t miss it.<\/p>\n<p style=\"text-align: justify\">You should not miss this options to grab viewers attention as it engages them. It&#8217;s a new feature in Play Store where you can upload a YouTube video that will explain the working of your app completely. When you visually demonstrate the working of your app, it will give a clear picture about the detailed functionality and features of your app. This is a very important sales pitch, don&#8217;t miss it.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"8-versions-and-releases-of-app\"><\/span><strong>8.) Versions and Releases of App:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The \u00a0versions and releases of app should be updated for use.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"9-app-indexing\"><\/span><strong>9.) App Indexing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Use App Indexing to drive traffic from SERPs (Search Engine Results Page) right to your app&#8217;s product page in the App Store.<\/p>\n<p style=\"text-align: justify\">Use App Indexing to drive traffic from SERPs (Search Engine Results Page) right to your app&#8217;s product page in the App Store.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"10-reviews-and-settings-of-app\"><\/span><strong>10.) Reviews and Settings of App:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Maintain a large volume of five-star reviews. Encourage ratings and feedback. The more positive reviews and ratings you get, the more your app is going to show up high in the search results.<\/p>\n<p style=\"text-align: justify\">Maintain a large volume of five-star reviews. Encourage ratings and feedback. The more positive reviews and ratings you get, the more your app is going to show up high in the search results.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"11-app-mentions\"><\/span><strong>11.) App Mentions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Increase traffic with outside promotion.\u00a0Only 31% of the world&#8217;s total app revenue came from North America, but 41% came from Asia and 23% from Europe. You should mention API.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"12-localize-your-app-listing\"><\/span><strong>12.) Localize your App Listing:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">List your app in play store. It is clearly stated by Google that repetitive and unrelated use of keywords in app title, description, and promotional description will not let your app get submitted in any store and for those apps which are already existing in the app store, Google will scan the app so that it fits well in Google parameter and only if it fits well can the app stay there.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"13-update-frequently\"><\/span><strong>13.) Update Frequently:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Keep monitoring App Store Optimization and regularly tweak it over a length of time to keep it optimized.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"14-entice-customers-within-your-app\"><\/span><strong>14.) Entice Customers within your App:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Customers should be enticed within the app as it increases customer engagements.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"15-category\"><\/span><strong>15.) Category:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The selection of app by the user depends on the category because whatever they are looking for it falls into some category or the other. Only by selecting the category they will come to know various apps which are there to further search and select the one they need.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"16-take-power-of-google-plus\"><\/span><strong>16.) Take Power of Google Plus:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">All apps have Google Plus plug-in make sure you too have it. This will help your users rate your app. Everyone who rates your app is recommending your app to his\/her social connections. This shows how strong this can influence your app search&#8217;s position.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"17-the-number-of-app-downloads\"><\/span><strong>17.) The number of App Downloads:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The higher number of times an app is downloaded it gives a ranking signal; it also builds a trust in viewers as they will go for the app which has the maximum number of downloads.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"18-link-building\"><\/span><strong>18.) Link Building:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">It can not be ignored as it is Google&#8217;s Product. A link from popular and authentic website will surely help.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"19-addressing-customer-issues\"><\/span><strong>19.) Addressing Customer Issues:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The feedback received should be addressed seriously as it creates customer retention and also influences the first time, visitors, as a matter of fact, it signifies concern for customers.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"20-performance-analysis\"><\/span><strong>20.)\u00a0<\/strong><strong>Performance Analysis:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">In an interval, the performance of app should be monitored to stay updated.<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span>Key Takeaways:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"text-align: justify\">\n<h3><span class=\"ez-toc-section\" id=\"higher-ranking-in-app-stores\"><\/span><strong>Higher Ranking in App Stores:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">The app owners can improve their rankings in the app store for particular keywords and categories with the help of App Store Optimization.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<h3><span class=\"ez-toc-section\" id=\"competition\"><\/span><strong>Competition:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">There are thousands of apps in the app store and in order to stand out and be noticeable, you must do ASO.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<h3><span class=\"ez-toc-section\" id=\"increase-retention-rate\"><\/span><strong>Increase Retention Rate:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Someone who searches for a query in app stores is confronting a certain problem that needs to resolve. Now you will be easily capable of holding them if you are equipped to solve their problems.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"build-credibility\"><\/span><strong>Build Credibility:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">App Store Optimization allows higher rankings in the search results which in turn creates credibility. For example, if people look for 10 apps in Google, it is considered that the results displayed at the top are very appropriate. The same is with apps; it is thought the ones present at the top of the search list are better than the ones at the bottom.<\/p>\n<ul>\n<li style=\"text-align: justify\">\n<h3><span class=\"ez-toc-section\" id=\"increase-the-number-of-downloads\"><\/span><strong>Increase the Number of Downloads:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Now that you are displayed among the top apps, you start receiving downloads easily and frequently as your app is visible and is a good keyword or category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App Store Optimization App Store Optimization is an abbreviation of ASO. It&#8217;s a form of SEO in Mobile, optimizing mobile apps.\u00a0Mobile usage among its users has drastically changed due to change in IoT (Internet of Things). Many of us were using the mobile phone for communication only. In the changing technology environment, we have reached [&hellip;]<\/p>\n","protected":false},"author":7229,"featured_media":82227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[698],"tags":[580,1900,2991,5281,7163],"class_list":["post-80697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-mobile-apps","tag-app","tag-app-store-optimization","tag-mobile-marketing","tag-aso"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/80697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/7229"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=80697"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/80697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/82227"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=80697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=80697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=80697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}