{"id":88444,"date":"2017-05-16T10:00:17","date_gmt":"2017-05-16T04:30:17","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=88444"},"modified":"2019-09-13T17:08:44","modified_gmt":"2019-09-13T11:38:44","slug":"social-media-news","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/social-media-news\/","title":{"rendered":"10 Latest Social Media News You Must Know"},"content":{"rendered":"

<\/span>Social Media News<\/span><\/h2>\n
\"Social
Social media icons<\/figcaption><\/figure>\n

Lot is happening in the digital technology space and especially the changes in the social media space are blinking fast. Whether it is a simple social media update or a major overhaul, it is very important to keep oneself abreast with current social media news to stay on the top as a marketer. Especially the social networking news related to big networks like Facebook, Twitter, Snapchat, Instagram and LinkedIn are must. In this article, I have\u00a0compiled 10 latest social media news which I feel you must be aware of:<\/p>\n

<\/span>1.) A Teen Breaks Ellen DeGeneres’ Records off Most Retweeted Tweet Ever<\/span><\/h3>\n

A simple question from a teen name Carter Wilkerson led to a campaign which resulted in more than 3.6 million RTs of his tweet till date, this breaking record of 3.4 million RTs by Ellen DeGeneres’ iconic selfies at the Oscars on 2nd March, 2014.<\/p>\n

A simple question from a teen name Carter Wilkerson to Wendy’s led to a campaign which resulted in more than 3.6 million RTs <\/a>of his tweet till date, thus breaking record of 3.4 million RTs by Ellen DeGeneres’ iconic selfie at the Oscars on 2nd March, 2014.His love for the chicken nuggets led him to tweet Wendy’s with a query that how many RTs it would take to for a year of free nuggets for him. The fast food chain replied with an extortionate figure of 18 million RTs! To which he surprisingly replied “Consider it done”.<\/p>\n

Although he is still miles away from the target of 18 million RTs,\u00a0Wendy’s was quick to tap the opportunity and has already announced free nuggets for him for breaking the most RTed target alone!<\/p>\n

On his part, Carter has not left the campaign here itself but continues to generate more RTs to reach his original target of 18 million RTs. He has also started website named “nuggsforcarter” where he sells T-Shirts to generate money for charity.<\/p>\n

<\/span>2.) Increase In Consumption Of Online Video Content On TV<\/span><\/h3>\n

As per Google<\/a>, the time people spend on watching YouTube videos on TV has doubled year over year. Interestingly the pattern of YouTube video consumption on TV is very similar to the consumption of the original TV content. For instance, the viewership peaks on prime times and on weekends.<\/p>\n

This indicates that advertising on YouTube is going to give you a much higher reach and at the same time advertising over there is going to be much cheaper (in facts peanuts) compared to TV channels. With Netflix, Amazon Prime and similar services getting popular,\u00a0this could be an interesting avenue for brands to tap in the near future.<\/p>\n

<\/span>3.) Facebook Updates\u00a0Member Screening To Reduce Groups’ Spam<\/span><\/h3>\n

Facebook is on a war to deal with excessive spam on its platform in different forms. For instance, there is a\u00a0ton of nonsense and crap floating in different Facebook Groups. Often the Groups offer lot of value and learning in the beginning but as the community expands, they attract spammers who post all the promotional stuff which has nothing to do with the members of that Group, leading to many members quitting such\u00a0Groups altogether. Isn’t it?<\/p>\n

Such spammers are a\u00a0headache for the Group owners and admins too who have to scan each and every message before they go live for rest of the members, which generally slows down the entire process even for the genuine messages of the sincere members.<\/p>\n

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