{"id":90736,"date":"2017-06-14T11:30:53","date_gmt":"2017-06-14T06:00:53","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=90736"},"modified":"2022-09-22T19:15:33","modified_gmt":"2022-09-22T13:45:33","slug":"seo-jobs","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/seo-jobs\/","title":{"rendered":"The Ultimate Guide to SEO Jobs"},"content":{"rendered":"

<\/span>The Ultimate Guide to SEO Jobs- Learn how to make an SEO Career<\/strong><\/span><\/h2>\n

If you’re reading this, chances are you’re interested in SEO jobs. But what exactly is an SEO job, and what does it entail?<\/p>\n

In this article, we’ll break down everything you need to know about SEO jobs, from the basics of what they are to the different types of positions available.<\/p>\n

By the end of this article, you’ll have a good understanding of what SEO jobs are and whether or not they’re right for you.<\/p>\n

So, what is an SEO job? Simply put, an SEO job is a position that involves optimizing websites for search engines. This can involve anything from conducting keyword research to creating content that is optimized for SEO.<\/p>\n

 <\/p>\n

<\/span>What is Search Engine Optimisation (SEO)?<\/strong><\/span><\/h3>\n

In layman’s language, we can describe the term Search Engine Optimization<\/a> as a process by which, free traffic is diverted to a website with the help of various tools and techniques to reach the maximum user base.<\/p>\n

This can be done by achieving a higher ranking on the Search Engine Result Page (SERP). The SEO Jobs have witnessed a boom in the past 1 year. SEO has seen a 5 times faster growth in job openings compared to other skill-related SEO jobs.<\/p>\n

\"SEO
Search engine optimisation tools<\/figcaption><\/figure>\n

Isn’t it obvious that when the masses have shifted from television and newspaper to youtube, Hotstar, Netflix, and E-papers, the marketers will also have to pace up with the revolution to be able to maintain their positions?<\/p>\n

The revolutionary hop-on on a massive level has compelled marketers to re-strategize their plans and come back to conquer the market like never before. At present, Digital Marketing is moving forward at a much faster speed than was expected.<\/p>\n

\u00a0It wouldn’t be wrong to say that Digital Marketing is providing the highest number of job opportunities, and with SEO being its main tool, the SEO jobs in the market have had a great influence, with the number of jobs shooting high.<\/p>\n

<\/span>Why choose an SEO Career Path?<\/strong><\/span><\/h3>\n

Some of the reasons that make SEO an interesting and viable career option are-<\/p>\n

<\/span>1. It is a dynamic field-<\/strong><\/span><\/h4>\n

SEO is not a static field. It is constantly evolving, and new trends and technologies are always emerging. This makes it an exciting field to work in, as there is always something new to learn.<\/p>\n

<\/span>2. It is a high-growth field-<\/strong><\/span><\/h4>\n

The SEO industry is growing at a rapid pace. The Search Engine Optimization Services market is projected to reach $134.26 billion in 2026, with a compound annual growth rate (CAGR) of 20.7.<\/p>\n

<\/span>3. It offers a high potential for salary and career advancement-<\/strong><\/span><\/h4>\n

Due to the high growth of the SEO industry, there is a lot of potential for salary and career advancement. SEO specialists in India with experience can earn salaries of up to Rs. 1 million per year.<\/p>\n

<\/span>4. It is a field that is in high demand-<\/strong><\/span><\/h4>\n

As the SEO industry continues to grow, the demand for SEO specialists is also increasing. This makes it a great time to get into the field and start building your career.<\/p>\n

<\/span>5. It is a versatile field-<\/strong><\/span><\/h4>\n

SEO is a versatile field, and there are many different types of positions available. This means that you can find a position that fits your skill set and interests.<\/p>\n

Now that we’ve covered some of the basics, let’s take a look at some of the most popular types of SEO jobs-<\/p>\n

<\/span>Types of SEO Jobs<\/strong><\/span><\/h3>\n

SEO is an umbrella term that includes several SEO job profiles with different job titles that ask you to work on various divisions of SEO.<\/p>\n

If you are looking forward to beginning a career in the SEO subdivision, you should first be well versed with the job profiles listed under it. Only knowing the job titles will not be enough when it comes to choosing the profile that suits you best.<\/p>\n

You need to have a clear understanding of the tasks that each person performs. This will further clear the confusion and leave you with a clear understanding of the work you are capable of doing.<\/p>\n

Listed below are the various SEO Job Titles along with their descriptions in inverted order.<\/p>\n

<\/span>1.) SEO Trainee<\/strong><\/span><\/h4>\n

The designation of an SEO trainee ranks the lowest in the hierarchal order of the SEO job profiles. An SEO trainee is made to learn the know-how and the practical functionalities of how SEO works<\/a>.<\/p>\n

A trainee is under the close guidance of a mentor, usually a senior employee i.e SEO executive. The SEO trainee\u2019s functions may vary from organization to organization.<\/p>\n

However, major tasks are not performed by the SEO trainee. Brainstorming sessions and implementation of various SEO tools like off-page (sharing, commenting, etc.), writing content.<\/p>\n

<\/span>2.) SEO Executive<\/strong><\/span><\/h4>\n

The profile of the SEO executive<\/a> is not a very influential position. In the absence of the SEO trainee, The SEO executive will be the lowest profile.<\/p>\n

The tasks carried out by the SEO executive may, however, vary depending on the organization they are working in. The described tasks may include Doing process-centric SEO, carrying out individual SEO campaigns<\/a>, and optimization analysis of the content.<\/p>\n

Also, conduct On-page and off-page SEO. Write or rewrite the Title, description, and meta description of the content that is to be marketed. Code optimization is also listed as one of the tasks of the SEO executive.<\/p>\n

<\/span>3.) SEO Analyst<\/strong><\/span><\/h4>\n

The SEO analyst stands ahead of the SEO executive in the hierarchal order.<\/p>\n

The job description of an SEO analyst may pronounce his functions as reviewing the work of the SEO executive, being well versed with keyword finding, and implementing techniques.<\/p>\n

The SEO analyst is supposed to analyze the performance of the executives in terms of quality and time efficiency. The task of finding the most searched keywords using keywords finding tools and further assigning those keywords to the executives to have the articles woven around them.<\/p>\n

These are basic functions of an SEO analyst, however, there is always room for variation.<\/p>\n

<\/span>4.) SEO Strategist<\/strong><\/span><\/h4>\n

As the name suggests, the task of the SEO strategist is to lay down strategies that will be implemented and followed to increase and enhance the SEO of the company\u2019s website.<\/p>\n

An SEO strategist closely studies the SEO techniques and tools through which the website ranking of the company and mass reach is increased for the purpose of communication with the audience.<\/p>\n

The strategies are further passed on to the analysts and executives. The analyst may suggest changes in the same after reviewing the strategies framed by the SEO Strategist.<\/p>\n

<\/span>5.) SEO Specialist<\/strong><\/span><\/h4>\n

The SEO specialist is the one who is accountable for maintaining and managing the organic search results of the company\u2019s web pages.<\/p>\n

He is responsible for planning and carrying out the SEO campaigns. In the case of agencies, when the campaign is carried out for a third party, it is the SEO specialist who finds ways to increase the traffic on the website.<\/p>\n

Considering the various ranking factors the amendments in the campaign are also expected to be implemented.<\/p>\n

<\/span>6.) SEO Consultant<\/strong><\/span><\/h4>\n

The profile of an SEO consultant is more likely present in the Digital Marketing agencies which provide third-party assistance. An SEO consultant may not visit the office like a regular employee, instead, provide assistance online.<\/p>\n

The primary task of a consultant is to provide business suggestions to the company they are working for, or to the clients of the company.<\/p>\n

The SEO consultant may be often referred to as an SEO expert with comprehensive knowledge of the various tools used in search engine optimization to leverage the traffic on the website.<\/p>\n

<\/span>7.) SEO Technician<\/strong><\/span><\/h4>\n

The term SEO technician is self-explanatory in accordance with the tasks related to this particular profile.<\/p>\n

The tasks assigned to an SEO technician include assessing the competitor\u2019s website for updates and finding link-building opportunities.<\/p>\n

The SEO technician is supposed to get connected with the bloggers and pitch in for backlinking. Also, optimizing and promoting the content originally prepared for marketing purposes.<\/p>\n

<\/span>8.) SEO Account Manager<\/strong><\/span><\/h4>\n

The job description of an SEO account manager includes the following: carrying out social media campaigns on popular networking sites like Facebook, Twitter, etc.<\/p>\n

The aim is to execute social media campaigns and increase the conversion rate in proportion to the leads generated. Implement effective strategies to lay out successful campaigns.<\/p>\n

He\/she is supposed to build Facebook Ads, Google Ads, AdWords, etc. Deal with clients as the representative and assist them.<\/p>\n

<\/span>9.) SEO Manager<\/strong><\/span><\/h4>\n

The SEO manager stands ahead of many designations in an organization. The higher position comes with greater responsibility.<\/p>\n

Thus, the manager is supposed to-<\/p>\n