<\/span>What are Long Tail Keywords?<\/span><\/span><\/span><\/h2>\nLong tail keywords<\/b>\u00a0can be simply described as a phrase of three or four keywords, which is extremely specific in its approach. When a user searches for an exact phrase, he is clear about what he is looking for and thus, there is no buying of any vague information.<\/p>\n
Long tail keywords make the fact very clear that the user has a defined perception of what is he searching for. He is expected\u00a0to have a pre- knowledge on\u00a0the topic and he is\u00a0looking\u00a0exactly for the typed in information. Most likely he is going to make a purchase when he searches for something very specific.<\/p>\n
We can better understand the long tail keywords with the help of an example. When you search\u00a0the word ‘lipstick’ on Google, it will show you thousands of variety of the lipstick.<\/p>\n
But on the contrary, if you search for something as exact as ‘Mac Russian red lipstick’, Google will show you the exact product you are looking for. With this example, it is quite understandable to you now that\u00a0when you make such searches you do that with an intention of making a purchase.<\/p>\n![\"long](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-26.png\" "\\"\\"")
Mac russian red lipstick- google search<\/figcaption><\/figure>\nYou may think that the head keywords like ‘Mac lipstick’ have higher search volumes but the fact is, these account for only 15- 20% of the total searches.<\/p>\n
The bloggers\u00a0who have been working for a long time now, state this for a fact that the long tail keywords are easier to rank because of the multiple keywords\u00a0usage, less competition, length, etc. The feature of long tail keywords that simply makes it better than the short tail keywords is that they precisely target on what one is looking for.<\/p>\n
<\/span>The most effective tools to find long tail keywords<\/span><\/span><\/span><\/h3>\nOn searching the Google, you may find several long tail keyword tools to help you work on the right set of keywords to gain a higher ranking. The tools we are going to suggest you in this particular blog will help you get a list of long tail keywords through which you can easily increase the SEO of your blog. The best tools for long tail keywords are:<\/p>\n
<\/span>1. Long Tail Pro<\/span><\/h3>\n![\"features](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-27.png\" "\\"\\"")
Find keywords with long tail pro<\/figcaption><\/figure>\n<\/span>2. SEMRush<\/span><\/h3>\n![\"Seo](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-29.png\" "\\"\\"")
Use semrush to find long tail keywords<\/figcaption><\/figure>\n<\/span>3. KWFinder<\/span><\/h3>\n![\"](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-31.png\" "\\"\\"")
Use kwfinder to find long tail keywords using kwfinder<\/figcaption><\/figure>\n<\/span>4.\u00a0Keyword Tool Dominator<\/span><\/h3>\n![\"Keyword](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-33.png\" "\\"\\"")
Find long tail keywords using ktd<\/figcaption><\/figure>\n<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\n![\"](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-35.png\" "\\"\\"")
Find long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\n![\"long](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-36.png\" "\\"\\"")
Find long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\n![\"long](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/long-tail-seo.jpg\" "\\"\\"")
Long tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\n![\"PPC](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Long-tail-keyword-ppc.jpg\" "\\"\\"")
Long tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\n![\"short](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/Short-or-Long-Tail-Keywords-Cover.png\" "\\"\\"")
Short tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
You may think that the head keywords like ‘Mac lipstick’ have higher search volumes but the fact is, these account for only 15- 20% of the total searches.<\/p>\n
The bloggers\u00a0who have been working for a long time now, state this for a fact that the long tail keywords are easier to rank because of the multiple keywords\u00a0usage, less competition, length, etc. The feature of long tail keywords that simply makes it better than the short tail keywords is that they precisely target on what one is looking for.<\/p>\n
<\/span>The most effective tools to find long tail keywords<\/span><\/span><\/span><\/h3>\nOn searching the Google, you may find several long tail keyword tools to help you work on the right set of keywords to gain a higher ranking. The tools we are going to suggest you in this particular blog will help you get a list of long tail keywords through which you can easily increase the SEO of your blog. The best tools for long tail keywords are:<\/p>\n
<\/span>1. Long Tail Pro<\/span><\/h3>\nFind keywords with long tail pro<\/figcaption><\/figure>\n<\/span>2. SEMRush<\/span><\/h3>\nUse semrush to find long tail keywords<\/figcaption><\/figure>\n<\/span>3. KWFinder<\/span><\/h3>\nUse kwfinder to find long tail keywords using kwfinder<\/figcaption><\/figure>\n<\/span>4.\u00a0Keyword Tool Dominator<\/span><\/h3>\nFind long tail keywords using ktd<\/figcaption><\/figure>\n<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\nFind long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>2. SEMRush<\/span><\/h3>\nUse semrush to find long tail keywords<\/figcaption><\/figure>\n<\/span>3. KWFinder<\/span><\/h3>\nUse kwfinder to find long tail keywords using kwfinder<\/figcaption><\/figure>\n<\/span>4.\u00a0Keyword Tool Dominator<\/span><\/h3>\nFind long tail keywords using ktd<\/figcaption><\/figure>\n<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\nFind long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>3. KWFinder<\/span><\/h3>\nUse kwfinder to find long tail keywords using kwfinder<\/figcaption><\/figure>\n<\/span>4.\u00a0Keyword Tool Dominator<\/span><\/h3>\nFind long tail keywords using ktd<\/figcaption><\/figure>\n<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\nFind long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>4.\u00a0Keyword Tool Dominator<\/span><\/h3>\nFind long tail keywords using ktd<\/figcaption><\/figure>\n<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\nFind long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>5. WordTracker Keyword Tool<\/span><\/h3>\nFind long tail keywords using wordtracker keyword tool<\/figcaption><\/figure>\n<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>\u00a06. UberSuggest<\/span><\/h3>\nFind long tail keywords using ubersuggest<\/figcaption><\/figure>\n<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
<\/span>How can you use Long Tail Keywords for SEO and PPC?\u00a0<\/span><\/span><\/span><\/h3>\nTo understand the usage of long tail keywords we must first understand What is Long Tail SEO?<\/strong><\/p>\nIt’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\nLong tail seo graph showing long tail keyword’s search volume<\/figcaption><\/figure>\nAlso, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\nThus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\nWhen an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n
In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\nLong tail keyword ppc graph<\/figcaption><\/figure>\nWell, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n
Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n
<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\nShort tail or long tail?<\/figcaption><\/figure>\nBoth long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n\n- A much higher search volume.<\/li>\n
- They have a specific and direct approach.<\/li>\n
- Phrases of 5 or more words account for 80% of the\u00a0total impressions on Google.<\/li>\n
- They help you gain traffic on your blog even if your blog is relatively new.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n\n- The short tail keywords can be difficult to frame without the help of proper tools like SEMrush, Ubersuggest, etc.<\/li>\n<\/ul>\n
<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n\n- You are fortunate if your short tail keyword featuring blog ranks in the top 10 searches. If such is the case, you can earn a big amount from the organic traffic of this blog.<\/li>\n
- From the blogger’s point of view, they are very easy to write about.<\/li>\n
- It is a broad term and can again massive traffic if the SEO is on point.<\/li>\n<\/ul>\n
<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n\n- Very hard to get them to a higher ranking.<\/li>\n
- Short tail keywords demand a plenty of backlinks in order to rank at a notable position. Short tail keywords like furniture, shoes, etc. require a huge investment before they land at a substantial position.<\/li>\n
- They take years of time to attain a position in the top 10 ranking.<\/li>\n<\/ul>\n
<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\nNow, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\nNow you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n
\n- The keyword phrase used must be high in search volume so that when that keyword phrase is used your blog must rank high.<\/li>\n
- Pay attention to the keywords used by your competitors: This will be helpful because it is already fetching your competitors ample of traffic on their website. So you must exploit those keywords too.<\/li>\n<\/ul>\n
Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n
<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\nFrom the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n
However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n
The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n
Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
It’s\u00a0true, the world is going digital in every aspect but do not mistake your audience to be naive, when they go digital. Let’s take another example here to understand it better.<\/p>\n
Supposedly, a person wants to buy a handbag of an expensive brand,\u00a0say brand X. The same handbag is available on multiple consumer\u00a0sites.<\/p>\n
Here, the consumer is smart enough to compare the discounts offered on multiple sites, using various keywords such as ‘X brand handbag discount’, ‘discounts on X brand handbags’, ‘Sale on X brand handbags’.<\/p>\n
When you search using a keyword phrase, you are specific about the brand and the product type you are looking for. This is the main reason why the long tail keywords are considered to be more profitable.<\/p>\n Also, another important point to be considered here is that the users do not make online purchases without reading the reviews of any given product. This is the reason why most companies themselves upload fake reviews on their products. The companies that operate digitally focus on exploiting the long tail keywords to make money through affiliate marketing<\/a>.<\/p>\n Thus, It is clear that long tail keywords have high search volumes and are excellent even from the SEO analysis tool’s<\/a> analysis.<\/p>\n When an advertiser or marketer, acting on behalf of a company is using PPC to widen the reach and gain maximum user traffic, it is important to understand that a good reach, despite PPC will be achieved only when the right set of keywords are used in the title, description, meta description, etc.<\/p>\n In the case of PPC advertising, when you have a high Cost Per Click (CPC) and an equally high competition, you can create laser-focused ads which will be displayed for selected keywords. Using this trick will increase the CTR and ROI of your ad.<\/p>\n Well, there is another trick used by the learned and experienced advertisers. This trick helps them to abolish the multiple targeting to the same audience. By this practice, the advertiser is willing to target different audience by different ads.<\/p>\n Thus, using Google autocomplete, some of the long tail keywords are classified as\u00a0negative keywords. This is to assure Google that these impressions are not useful for this ad.<\/p>\n Both long tail and short tail keywords have their own shortcomings and strengths. Let’s take a look at some of them.<\/p>\n Now, that you have understood the importance of long tail keywords, you must be wondering how to use the right set of keywords to get massive traffic to your website. Follow these\u00a0simple\u00a0steps \u00a0to get started:<\/p>\n Now you must thoroughly understand that this is the most crucial and primary of all the tasks in this process. Thus, it must be done with keeping a few important points in mind.<\/p>\n Keeping these points in mind, find keywords using the various keyword finding tools mentioned above<\/p>\n From the SEO perspective, it is recommended that a blog piece must be of a length that touches 2000+ words at least. The blog must contain the primary keyword at least 7-8 times and the secondary keyword at least once in the blog.<\/p>\n However, the blogger must make sure that the keywords are not stuffed in the blog. The content quality plays a major role in the ranking of a blog. The Google’s new SEO guidelines stress over the importance of the content quality of a blog. The keywords are still important but they’re not everything.<\/p>\n The idea of writing 2000+ words long blog post is that the blog must be informative in its approach. The topic that is been talked about in the blog must be completely explained including the various associated points as well. \u00a0In a 2000+ word blog post, there’s a lot of content that can be written.<\/p>\n Thus, if you have covered almost every topic revolving around the main topic, the people searching for those topics are likely to reach your blog. Thus, with this theory, it is suggested that longer blog posts receive a \u00a0high amount of traffic. So, keeping this in mind you must follow a descriptive approach towards your blog posts.<\/p>\n<\/span>Long Tail Keywords vs Short Tail Keywords<\/span><\/h3>\n
<\/span>Strengths of Long Tail Keywords<\/span><\/h4>\n
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<\/span>Shortcomings of Long Tail Keywords<\/span><\/h4>\n
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<\/span>Strengths of Short Tail Keywords<\/span><\/h4>\n
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<\/span>Shortcomings of Short Tail Keywords.<\/span><\/h4>\n
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<\/span>How to gain Web traffic using Long Tail Keywords?<\/span><\/h2>\n
<\/span>Step 1 – Find the Long Tail Keyword<\/span><\/h4>\n
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<\/span>Step 2 – Create 2000+ Blog Posts<\/span><\/h4>\n
<\/span>Step 3- Use Interlinks and Backlinks<\/span><\/h4>\n
![\"interlink](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/interlink-and-backlink.jpg\" "\\"\\"")
![\"informative](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/informative-commercial-keywords.png\" "\\"\\"")