{"id":96922,"date":"2017-08-25T13:00:01","date_gmt":"2017-08-25T07:30:01","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=96922"},"modified":"2019-09-17T12:51:29","modified_gmt":"2019-09-17T07:21:29","slug":"microsite-for-mickey-mouses-birthday","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/microsite-for-mickey-mouses-birthday\/","title":{"rendered":"Disney Launched A Microsite For Mickey Mouse&#8217;s Unique Birthday Campaign"},"content":{"rendered":"<p style=\"text-align: justify\">Mickey Mouse doesn&#8217;t need an introduction. First and foremost Mickey reflects in your face, in your smile, in your actions and in every day to day activity.<\/p>\n<p style=\"text-align: justify\">Mickey Mouse is the favorite cartoon, \u00a0winning hearts for ages. Mickey is a free-some rebel with a charisma and magnetism in his persona. For this reason, it is the most loved and popular cartoon in the whole world. In the same way, \u00a0Mickey is curious, slightly arrogant and famous for its mischief\u2019s. Minnie mouse is his long-time girlfriend. They deeply love each other. However, Mickey has gone to great lengths for Minnie\u2019s happiness.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"about-mickey-mouse\"><\/span>About Mickey Mouse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" width=\"145\" height=\"150\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-145x150.jpg\" alt=\"Mickey Mouse\" class=\"size-thumbnail wp-image-96953 alignleft\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-145x150.jpg 145w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-290x300.jpg 290w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-600x620.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-220x227.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-484x500.jpg 484w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-595x615.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_-480x496.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_.jpg 774w\" sizes=\"(max-width: 145px) 100vw, 145px\" \/><\/p>\n<p style=\"text-align: justify\">As a matter of fact, Mickey Mouse is a funny anthropomorphic cartoon, famous for its funny acts. Mickey was created by Walt Disney and UB Iwerks in 1928. First and foremost it is company\u2019s mascot. Mickey\u2019s height is 69 centimeters and weight is 23 pounds.<\/p>\n<p style=\"text-align: justify\">Moreover, it is the most recognized cartoon character pioneering the American culture.<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p>\u201cWhen people laugh at Mickey Mouse, it&#8217;s because he&#8217;s so human; and that is the secret of his popularity. I only hope that we don&#8217;t lose sight of one thing \u2014 that it was all started by a mouse.\u201d<br \/>\n\u2015Walt Disney<\/p><\/blockquote>\n<p style=\"text-align: justify\">For 88 years, Mickey is making us laugh out loud for its funny and mischievous acts. In addition to this, Mickey signifies fun, laughter, goodwill and Walt Disney himself. However, His wife Lillian Disney says, she has seen both Mickey and Walt grew together and are mirrors of each other.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" width=\"150\" height=\"124\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_head_and_ears-150x124.png\" alt=\"Mickey Mouse\" class=\"size-thumbnail wp-image-96954 alignleft\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_head_and_ears-150x124.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_head_and_ears-300x247.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_head_and_ears-220x181.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_head_and_ears.png 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: justify\">Moreover, Mickey\u2019s silhouette has become an iconic image of Walt Disney\u2019s Label.<\/p>\n<p style=\"text-align: justify\">In fact, Mickey Mouse created in replacement of Oswald The Lucky Rabbit, created by Disney and Iwerks for Charles Mintz. In the meantime, when Disney asked Mintz to increase the budget and Mintz responded rudely saying that he owned the rights and offered to take a 20 percent budget cut. Paradoxically, \u00a0Disney refused the deal and was fired from the job. Disney was betrayed and wanted to restart the work and come up with a new character. As a result, Disney has got a lesson to always own the rights.<\/p>\n<p style=\"text-align: justify\">Furthermore, in spring 1928, Disney wanted to keep the company active so he asked Iwerks to work on new character ideas. In fact, Iwerks tried a lot of animals like cat, dog, female cow, male horse etc but nothing appealed Disney. Incidentally, Walt Disney got inspired by a domestic mouse on his desk at Laugh-O-Gram Studio in Kansas City, Missouri.<\/p>\n<p style=\"text-align: justify\">Mortimer Mouse was the name original name of the new character but his wife suggested changing the name to Mickey Mouse.<\/p>\n<blockquote><p><i>\u201cMickey&#8217;s a little bit in your face. Mickey&#8217;s like, &#8216;Hey! I&#8217;m smart, I can do anything, I get into trouble, but I can get out of it&#8230; I&#8217;m sort of rebellious, you know. I live by my own rules.&#8217; He&#8217;s an adolescent dream, is what he is. Rebelling and making it work, that&#8217;s Mickey.\u201d<\/i><\/p>\n<p><i>\u2015Writer Ron Suskind during the American Experience: Walt Disney special on PBS<\/i><\/p><\/blockquote>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"trivia\"><\/span>Trivia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">1.) Mickey Mouse has nominated 10 times Academy Awards for best short animated films.<br \/>\nThe movies are:<\/p>\n<ol style=\"text-align: justify\">\n<li>Mickey\u2019s Orphans(1931)<\/li>\n<li>Building a Building(1933)<\/li>\n<li>Brave little tailor(1938)<\/li>\n<li>The Pointer(1939)<\/li>\n<li>Lend a Paw (1941)<\/li>\n<li>Squatter\u2019s Rights (1946)<\/li>\n<li>Mickey and the Seal (1948)<\/li>\n<li>Mickey\u2019s Christmas Carol (1983)<\/li>\n<li>Runaway Brain(1935)<\/li>\n<li>Get a Horse(2013)<\/li>\n<\/ol>\n\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Want to Build Career in <strong>Social Media Marketing?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Know How to Accelerate Career & Business Growth <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n<p style=\"text-align: justify\">Amongst all the nominations \u201cLend a Paw\u201d actually won the award. In addition to this, Walt Disney received an Honorary Award for Mickey\u2019s creation and popularity.<\/p>\n<p style=\"text-align: justify\">2.)\u00a0Mickey\u2019s ears always face the same direction, no matter where is he facing.<\/p>\n<p style=\"text-align: justify\">3.)\u00a0Mickey\u2019s size is inconsistent. However, its size is 69 centimeters but it has shown similar to Donald duck.<\/p>\n<p style=\"text-align: justify\">4.)\u00a0Mickey\u2019s full name was declared as Michael Mouse in the cartoon Symphony Hour, and again in the \u201chouse of mouse\u201d. In a French comic &#8220;La plan\u00e8te des cerveaux&#8221; his name was revealed as Michael Theodore Mouse.<\/p>\n<p style=\"text-align: justify\">5.)\u00a0Mickey was featured #50 among the top 50 animated characters in Empire Magazine. His listing was low due to lack of critically low featured animated films.<\/p>\n<p style=\"text-align: justify\">6.)\u00a0Mickey being company\u2019s mascot his silhouette is used in logos for Disney channel, Toon Disney, Playhouse Disney etc.<\/p>\n<p style=\"text-align: justify\">7.)\u00a0Mickey and Minnie never got married on screen. But they are married in real life.<\/p>\n<p style=\"text-align: justify\">8.)\u00a0Both Mickey\u2019s voice actor Wayne Allwine and Minnie\u2019s voice actress Russi Taylor are married.<\/p>\n<p style=\"text-align: justify\">9.)\u00a0First ever spoken line of Mickey was \u201cThe Hotdogs!\u201d in The Karnival Kid (1929)<\/p>\n<p style=\"text-align: justify\">10.)\u00a0Mickey Mouse received 80,000 fan mails in 1993<\/p>\n<p style=\"text-align: justify\">11.)\u00a0Mickey\u2019s parents never made a visible appearance<\/p>\n<p style=\"text-align: justify\">12.)\u00a0Mickey has more than 290 outfits<\/p>\n<p style=\"text-align: justify\">13.)\u00a0Superhuman strength is demonstrated by Mickey in the original game \u201cThe Epic Mickey\u201d<\/p>\n<p style=\"text-align: justify\">14.)\u00a0In Aladdin, When Rajah transformed from kitten to tiger, Rajah\u2019s face was turned to Mickey<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"business-objective-for-mickey-mouses-birthday\"><\/span>Business Objective for Mickey Mouse\u2019s Birthday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Disney India wanted to celebrate Iconic Character Mickey Mouse\u2019s 88th Birthday on 18th November 2016. They wanted to give a chance to wish Mickey Mouse in a unique way via social activity.<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"strategy-adopted-for-mickey-mouses-birthday-celebration\"><\/span>Strategy adopted for Mickey Mouse\u2019s Birthday Celebration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Disney India launched a <a href=\"https:\/\/www.addearstoyourpictures.com\/home\" target=\"_blank\" rel=\"noopener\">microsite<\/a> for Mickey\u2019s Fans to wish him by doing a unique activity on their social media accounts. For this reason, the microsite consist of an option to upload a pic then add Mickey Mouse\u2019s ears to their photograph, resize it, rotate and share it on Social Media.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501.jpg\" alt=\"Mickey_Mouse\" class=\"aligncenter wp-image-96957 size-full\" width=\"528\" height=\"276\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501.jpg 528w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501-300x157.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501-150x78.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501-220x115.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey-Mouse-1-e1502864553501-480x251.jpg 480w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<p style=\"text-align: justify\">In fact, this activity was launched on 11th November 2016, a week before Mickey\u2019s Birthday. As a result, all the pictures of the fans were displayed in the gallery on the microsite. Therefore, all the fans can celebrate the magic of Disney.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2.jpg\" alt=\"Mickey_Mouse\" class=\"aligncenter wp-image-96959 size-full\" width=\"642\" height=\"511\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2.jpg 642w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-300x239.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-150x119.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-600x478.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-220x175.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-628x500.jpg 628w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-595x474.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_2-480x382.jpg 480w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p style=\"text-align: justify\">As a matter of fact, not only children, Adults also took part actively and felt nostalgic while wishing Mickey a Happy birthday.<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" width=\"517\" height=\"434\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809.jpg\" alt=\"Mickey_Mouse\" class=\"aligncenter size-full wp-image-96961\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809.jpg 517w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809-300x252.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809-150x126.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809-220x185.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/08\/Mickey_Mouse_3-e1502864840809-480x403.jpg 480w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"results-obtained\"><\/span>Results Obtained<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify\">\n<li>As a result, thousands of Fans participated in the activity and visited the microsite to upload their pictures adding Mickey\u2019s ears and shared it on social media.<\/li>\n<li>On Average, Mickey\u2019s Fans spent 3 min 40 sec on its microsite.<\/li>\n<li>Over 55,702 Fans overjoyed<\/li>\n<li>57,243 different pictures were uploaded on the microsite<\/li>\n<li>1,55,279 number of page views were recorded due to this activity<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"learnings\"><\/span>Learnings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify\">\n<li>Idea of launching a microsite was successfully executed<\/li>\n<li>In fact, Sharing the activity on <a href=\"https:\/\/www.digitalvidya.com\/blog\/learn-social-media-marketing\/\">social media<\/a> encouraged their friends to join in too and celebrate the same<\/li>\n<li>Wide array of fan\u2019s photos on microsite was showcased in the form of gallery encouraged others to upload the pic and share it on their social media accounts<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Source: https:\/\/en.wikipedia.org\/wiki\/Mickey_Mouse, https:\/\/disney.wikia.com\/wiki\/Mickey_Mouse<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mickey Mouse doesn&#8217;t need an introduction. First and foremost Mickey reflects in your face, in your smile, in your actions and in every day to day activity. Mickey Mouse is the favorite cartoon, \u00a0winning hearts for ages. Mickey is a free-some rebel with a charisma and magnetism in his persona. For this reason, it is [&hellip;]<\/p>\n","protected":false},"author":2933,"featured_media":97826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,54],"tags":[8535,8536,8534],"class_list":["post-96922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-case-studies","tag-disney-birthday-campaign","tag-mickey-mouse-birthday-campaign","tag-mickey-mouse-microsite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/96922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/2933"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=96922"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/96922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/97826"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=96922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=96922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=96922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}